“Please don’t buy our tea”: How one brand sparked a Twitter storm over BLM support

Yorkshire Tea has shown it’s support for the Black Lives Matter movement by telling a right-wing YouTuber ‘please don’t buy our tea again’, resulting in much support and controversy amid global protests over racial discrimination.

Brand reputation post-COVID-19: Brits plan future shopping based on retailers’ response

Nearly half (45%) of UK adults plan to buy from certain brands and retailers less in the future specifically because of how those companies have responded to the current pandemic, with Sports Direct and Wetherspoons suffering as Tesco grows in favourability, according to new research.

Covid 19 and how brands stepped-up to help both customers and staff

The world’s biggest health crisis, became the world’s biggest economic crisis. Along the way many organisations changed the way they work. Internally they rapidly developed ways to support their staff, and externally they found new ways to help customers – often through radical changes to eiter what they normally offered or how they offered it.