Netflix ‘produced 9 times more original programming as Amazon in 2019’
Netflix in 2019 launched about nine times as much original programming as its chief video-streaming rival Amazon, reflecting the divergent business models of the two companies.
Disguised ads and hidden opt-outs: Are brands breaking the law with their dark UX patterns?
A staggering 93% of people think that brands that are deliberately misleading their customers online should face harsher penalties and that the practice should be made illegal.
How the Coronavirus has (and has not) affected marketing spending
eMarketer has cut its outlook for global ad spending, after decreasing its ad spending forecast in China by more than 6%.
Traditional advertising ‘remains more effective than social influencer strategies’ in driving online conversions
Despite the rising popularity of influencer marketing as a sales channel by retailers and brands – with spend on influencer marketing growing 83% year-on-year in 2019, according to new research.
Gumtree launches new campaign for finding ‘a car right up your street’
Gumtree has revealed the next phase of its brand platform The Neighbourhood’s Good in partnership with Fold7, entitled “A car right up your street”.
14% of Brits buy Disney+ subscription as UK faces prolonged time indoors
Interest in Disney’s new streaming service has risen significantly in the lead up to its launch on March 24th, according to new research.
UK gift card industry now worth almost £7 billion
The UK gift card market has grown by almost £1 billion since its previous valuation, according to the latest industry research from the Gift Card & Voucher Association (GCVA), in partnership with GlobalData.
Digital payments: majority have security concerns despite using them monthly
Digital payment methods such as Venmo and PayPal continue to gain popularity among consumers. More than three-quarters of digital payment users (79%) report using these platforms at least once a month despite security concerns.
Future of Retail: Barriers that prevent shoppers from saving the planet
Global media agency Mindshare has found just 4.8% of UK consumers prioritise buying organic and environmentally friendly products even though the majority care passionately about the future of our planet. A clear contradiction and gap often exists between people’s values and their behaviour.
Amazon blocks ‘non-essential’ items from warehouses
Amazon has placed a temporary ban on certain items in its warehouses, to cope with overwhelming demand for household essentials due to the coronavirus pandemic.
Ikea sells on Alibaba for first time
Ikea has started selling its products on Alibaba’s Chinese e-commerce platform Tmall, as the furniture retail giant looks to expand in Asia online.
Spurse launches social reward platform
Spurse, a new platform letting users to share cashback rewards on social media, has gone live.
Amazon to sell cashier-less tech to rivals
Amazon is to launch a new business line that sells the technology behind its cashier-less convenience stores to other retailers.
Facebook ‘rethinks’ Libra cryptocurrentcy plans: Offering more inclusive wallet of dollars and euros
Facebook is reportedly rethinking its plans for its own digital currency, called Libra, after resistance from regulators and losing a number of big name partners.
Savoury pastry brand Higgidy appoints Kazoo to run its Pie Week PR campaign
Savoury pastry brand Higgidy, has appointed Kazoo Communications to run its Pie Week PR campaign this March.
Ex Ikea VP launches next gen AR start-up London Dynamics
Michael Valdsgaard, former head of digital transformation at IKEA, has used his keynote speech at Retail Without Borders to launch his latest venture: a high-tech immersive commerce solution provider, London Dynamics.
Customer experience trends: Brands failing to meet growing expectations
While customers a expect a hyper-personalised, effortless, brand experience, only 10% of European organisations say that customers are fully satisfied with their CX experience, according to new research.
Online reviews: 42% think brand censorship ‘endangers free speech’
There is a high rate of distrust among UK consumers when it comes to brands removing or censoring legitimate consumer reviews across the internet, with four-in-ten (42%) saying they are very concerned about their freedom of speech, according to new research.
Case study: San Pellegrino tests different ad creative to optmise campaigns
How do you drive more traffic to your brand site? San Pellegrino delivered 90,000 extra visits to its website through display ads tailored to specific audiences. This case study looks at how San Pellegrino achieved a 10% increase in click-throughs with a 14% lower spend than previous campaigns.
Online shoppers desire personalization (but demand privacy)
Online shoppers are at odds with their desire for personalised digital experiences from brands and their demand for privacy, according to new data.
