Facebook gets a seventh reaction emoji: New ‘Care’ icon shows support during pandemic
Facebook is rolling out a new ‘care emoji’ as part of a number of new initiatives to help its users communicate during the COVID-19 crisis.
What do locked down Brits want from brands? Helpful info and community support
People in the UK are seeking clear, no-nonsense advice and support from public institutions and brands during the Covid-19 lockdown, according to new research.
Facebook traffic surges during lockdown (but ad business takes a hit)
Facebook has seen a surge in usage since the coronavirus lockdowns, but the increases are concentrated on its private messaging and video calling, which it doesn’t monetize, and its ad business is suffering in countries hit hardest by COVID-19.
How the Coronavirus has (and has not) affected marketing spending
eMarketer has cut its outlook for global ad spending, after decreasing its ad spending forecast in China by more than 6%.
Facebook rules influencer memes ‘are not political ads’
Facebook is to allow paid political messages that sidestep ads loophole, as the upcoming US presidiental election this year puts more scrutiny on digital ad campaigns.
Facebook boosts ad-tracking controls in UK
Facebook has launched a new tool that lets people see which apps, businesses and websites are sharing their information with the social network.
The worst marketing fails of 2019: Area 51 aliens, lethal smoothies and competition calamities
As 2019 draws to a close, we look at some of the biggest marketing blunders of the year. From the US military threatening to bomb alien hunters to lethal conker recipes, there were plenty of mistakes from companies that should know better. Read on, learn from the mistakes and hope your team doesn’t make the list in 2020…
Facebook beats revenue estimates despite data scandals
Facebook has exceeded revenue expectations and matched estimates for its daily active user growth.
Facebook plans to scan people’s photos into their own ads
Facebook has filed a patent for a new system that passes user’s personal photos to advertisers, making users the stars of online ads.
New Facebook data breach: 540 million user records uploaded to public cloud
Personal Facebook data, including account names, comments and likes, was publicly accessible on the internet, the company has been forced to admit.
Facebook sheds light on News Feed and advertising algorithm secrets
Facebook is rolling out a new feature that explains to users how its algorithms decide what to display in their News Feed, including more information on ad targeting factors.
Facebook asks governments for help policing internet
Facebook boss Mark Zuckerberg has asked governments and regulators to play “a more active role” in policing the internet and the standards of big online companies.
Facebook data scandal one year on: 37% use platform less
More than one third (37%) of Facebook users spend less time on the platform Facebook since the Cambridge Analytica scandal, according to new research.
Fake news report: UK investigation concludes Facebook is a “digital gangster”
A UK parliamentary committee has published its findings after an 18-month investigation into fake news, accusing Facebook of obstructing its inquiry and “intentionally and knowingly” violating data privacy laws.
Facebook profits hit record high (despite year of scandals)
Facebook’s increased its user base in the US and Europe, with profits up $6.9bn (£5.3bn) despite a year of scandals plaguing the social media giant.
Facebook to connect WhatsApp, Instagram and Messenger users to each other- report
Facebook is planning to integrate WhatsApp, Instagram and Messenger across its applications, (but will remain separate apps) according to new report.
Generation Z dominates YouTube (while other generations prefer Facebook)
One in three ‘Gen-Zers’ (31%) visit YouTube the most, according to a new survey from Visual Objects.
The 10 worst marketing fails of 2018: Spotify’s ‘Drake spam’, lady-friendly crisps and fake robots
As 2018 draws to a close, we look at some of the biggest marketing blunders of the year. From backfiring tweets to political privacy blunders, there were plenty of mistakes from companies that should know better. Read on, learn from the mistakes and hope your team doesn’t make the list in 2019…
The year in review: 17 biggest digital trends of 2018
2018 was another big year for digital marketing, with the rise of voice search, AI going mainstream and Walmart buying FlipKart. This was the year that Spotify went public, Huawei overtook iPhone and a video game sparked a dance craze. In this special report, we’ve identified 17 of the biggest trends of the year.
Where’s Mark? MPs ‘empty chair’ Facebook boss at fake news inquiry
Politicians from nine countries have put out an empty chair in protest at Facebook founder Mark Zuckerberg’s failure to appear at a hearing today.
