The first ever virtual freshers’ week fair is being piloted at eight leading universities next week, letting big brands get themselves in front of the hard-to-reach student audience as their participation in ‘The Digital Welcome’.
Burger King’s Moldy Whopper and the adaptable typeface Universal Sans were among the top winners at this year’s D&AD awards.
Twinings, McCain and Mars are among the top FMCG product innovators in the UK, with Brits proving they are more adventurous in sampling brand new products than the rest of Europe, according to new research.
Skincare brand Sanex has unveiled a “living mural” in Shoreditch, London, to celebrate the re-formulation of its Zero% shower gel range.
Budweiser has struck a long-term partnership with global football star Lionel Messi with a new campaign to inspire fans.
Coca-Cola Great Britain has launched a new content marketing campaign for the start of the Premier league with bespoke ‘mockumentary’ starring comedian Mo Gilligan.
MiQ and Sunrise Intelligence have teamed up to launch a new mobile data tool for brands, with Subway the first client to sign up.
Budweiser has launched a major advertising campaign for the Budweiser brand in the Republic of Ireland, focusing on its superior smooth taste.
Weetabix has launched two video ads rolled out on Facebook, Instagram and YouTube this summer, created during lockdown.
Innocent drinks has revealed its latest social campaign featuring former boyband star, Duncan James, for the launch of its first ever blue smoothie – Blue Spark.
Google has updated its Lookout app so it can now detect paper currency and read text aloud from labels and documents.
Drinks brand Aperol has created the Aperol Spritz-O-Meter to help Brits create perfectly crafted, and refreshing Aperol Spritz this National Prosecco Day.
Coca Cola has launched its first major ad post lockdown with a manifesto poem written by George “The Poet” Mpang.
A creative and agile ‘lockdown partnership’ between Häagen-Dazs and Secret Cinema, promoted entirely by a multi-platform influencer marketing campaign, has demonstrated a marked increase in e-commerce sales and a positive shift in consideration for the luxury General Mills ice cream brand – and drawn industry praise for its ingenuity.
Brits consumed 1.3bn litres of alcohol during the UK’s lockdown period, almost half the 2bn litres figure recorded during the same time period last year, reveals new data from Nielsen Scantrack and CGA.
UK adspend is expected to fall by 15.6% this year, and the market not market won’t return to growth until Q2 2021, according to new data.
With 62% of all purchases during lockdown made online and only 16% of shoppers planning to return to their old shopping habits, behaviour towards online discounts and spend has also changed, according to new research.
Eating and drinking out in bars and restaurants is the top activity adults are looking forward to resuming post-lockdown, but only a third plan to do so as caution remains, according to new research.
Kraft wanted to extend the value of its media, and realised that by taking consumers on a journey from an exposure of expensive paid media, to exposures close to the points of purchase, they could increase the sales conversion in a way that was highly cost effective. This content marketing case study looks at how the FMCG brand used Amazon Advertising to repurpose a Super Bowl commercial into a holistic marketing campaign and reach customers across all stages of the purchase journey.
Mark Zuckerberg has lost $7.2bn in share value after several companies pulled their advertising from Facebook, citing the company’s failure to police hate speech and disinformation on its site.
