Agency Starcom has launched of a new campaign for KP Snacks’ McCoy’s Muchos tortilla snacks featuring commentary from the well-known presenter and comedian Alex Brooker who is doing the voice over for the creative.
Sweet brand Maoam is launching a family-focused, ‘zero contact’ Halloween haunted house style journey going live across UK shopping centres over the next week to coincide with Halloween.
The 100 most valuable Chinese brands gained 12% in value this year, with Alibaba holding number one position with a rise of 9% to $153bn, while Moutai rose two places to number three, according to new data.
Food brand Yeo Valley Organic has rolled out connected packaging across all products as part of their new ‘Put Nature First’ brand platform.
UK hard seltzer brand Served is launching its range on Amazon after sell-out successes in Selfridges and Planet Organic.
YouTube has launched a new ad format for British advertisers and brands called YouTube Select, letting brands choose from ready-made ‘lineups’ that represent the best of the platform’s diverse creators, publishers and cultural content.
Despite recent concerns about ‘out of home’ advertising (OOH) and its viability to target consumers with mass quarantines and shelter-in-place orders, 81.7% of consumers are actually noticing this advertising channel more or about the same during the pandemic according to new research.
Marketers are approaching peak season activities with caution this year amid the ongoing pandemic, with only 45% expect to outdo last year’s results vs 90% last year, according to new research.
Nescafé and Publicis Worldwide are launching a new campaign for Nescafé Gold brand.
More than half (51%) of consumers have purchased a product or service based on an influencer endorsement in the past two years, according to new research.
Nike has seen a huge rise in online sales as it bounces back from a coronavirus slump and has witnessed digital sales rocket 82% during the June to August quarter, offsetting falling revenue in its stores.
The first ever virtual freshers’ week fair is being piloted at eight leading universities next week, letting big brands get themselves in front of the hard-to-reach student audience as their participation in ‘The Digital Welcome’.
Burger King’s Moldy Whopper and the adaptable typeface Universal Sans were among the top winners at this year’s D&AD awards.
Twinings, McCain and Mars are among the top FMCG product innovators in the UK, with Brits proving they are more adventurous in sampling brand new products than the rest of Europe, according to new research.
Skincare brand Sanex has unveiled a “living mural” in Shoreditch, London, to celebrate the re-formulation of its Zero% shower gel range.
Budweiser has struck a long-term partnership with global football star Lionel Messi with a new campaign to inspire fans.
MiQ and Sunrise Intelligence have teamed up to launch a new mobile data tool for brands, with Subway the first client to sign up.
One of the biggest influencers in the world of beauty NikkieTutorials has collaborated with online beauty destination Beauty Bay to launch a new makeup palette, which is being backed by a multi-channel digital marketing campaign.
Budweiser has launched a major advertising campaign for the Budweiser brand in the Republic of Ireland, focusing on its superior smooth taste.
Four tech giants, Alibaba, Amazon, JD.com and Pinduoduo will account for 65% of all health and beauty online sales added globally between 2020 and 2025, according to new research.
