Cognism acquires marketing platform Mailtastic in seven-figure deal
Marketing tech firm Cognism has acquired email signature marketing platform, Mailtastic, in a seven-figure deal.
The trust trap: Brits show widespread mistrust in advertising and social media
UK consumers are trust traditional forms of media over social media, and the advertising and media industries need to work together to rebuild trust now more than ever, according to a new report.
Remote work productivity boost? Only 38% of firms see drop in output after lockdown measures
Over half of UK firms (53%)businesses have seen increased or unchanged productivity following lockdown-implemented remote working, according to new research.
JoJo Maman Bébé uses AI to increase shopping conversion by 25%
Boutique maternity and child fashion store JoJo Maman Bébé is working with Monetate to deliver 1:1 personalised shopping experiences through AI.
Marketers ‘don’t believe COVID-19 will transform marketing and branding in the long term’
Marketers are adjusting their plans in response to the new normal and managing remote work realities amidst the coronavirus pandemic, according to new research.
eBay Advertising hires Telegraph’s Harmony Murphy as new Head of UK Advertising Sales
eBay Advertising has appointed Harmony Murphy as its new Head of UK Advertising Sales. Murphy joins from The Telegraph, where she was Global Head of Digital & Programmatic.
Most Europeans don’t think brands are damaged appearing next to COVID-19 news
The majority of consumers in Germany, France, Italy and the UK don’t think that their sentiment toward the brand is unchanged when appearing near Coronavirus content, according to a new study looking into c=media consumption trends across Europe.
REaD and More Metrics offer ‘risk datasets’ to help decision-making during COVID-19
Data and insight company REaD Group and data analytics specialists More Metrics have partnered to create a number of COVID-19 risk datasets that explore the risk factors and infection rates at a range of local geographies.
COVID-19 ‘lays bare the disadvantages of the digital divide’
The COVID-19 pandemic has revealed the need to tackle a sharp digital divide between the world’s online and offline populations, with research revealing that that even before the crisis hit, 69% of people without online access lived in poverty.
Webinar report: How to maintain business momentum in a pandemic
In collaboration with industry experts from the International Chambers of Commerce, the World Economic Forum and the World Wide Web Foundation, Dun & Bradstreet hosted a webinar explaining the impact of the pandemic on global markets and economies; both now and in future. This report highlights some of the key learning outcomes from the event.
Working from home: 20 tips from BBC dragons and UK brands
Millions of previously office-bound professionals are now working from their own homes to prevent to spread of the COvid-19 virus. Career experts StandOut CV have picked the brains of some of the UK’s most inspiring entrepreneurs, former BBC Dragons and biggest brands, as well as veteran remote workers from established remote businesses, for their tips on staying focused, productive and sane while working away from the office.
Video ad format trends: Personalised ads drive 335% higher engagement rate
Nearly half of advertisers are using personalised and creative ad formats, driving a 335% higher engagement rate when compared to standard pre-roll ads, while fifteen seconds is proving to be the ad length of choice for marketers, according to new research.
Global media trends: Ad price deflation hits all channels (except digital)
The COVID-19 pandemic has led to global ad prices falling across all media channels except digital video and display, according to new research.
Top 75 global brands: Amazon still dominates as retail takes centre stage
Amazon is the top global brand in terms of financial performance and consumer opinion, followed by other digital native brands such as JD and Alibaba and retail veterans such as Costco, Target and Walmart have performed strongly too, according to new research.
UK adspend to plummet 16.7% in 2020 as pandemic crisis hits marketing industry
The UK ad market is forecast to contract by £4.2bn (16.7%) this year) to £21.1bn this year due to the coronavirus lockdown and economic slump.
Nearly half of online sales for brands in March were from “new customers”
Nearly half of online sales for brands in March were driven by “new customers” thanks to Covid-19, new research reveals.
Alphabet hit by ‘significant slowdown’ in ad sales, but ad revenue surges
Google’s parent company Alphabet has revealed a 13% surge in first quarter revenue despite a “significant” hit to advertising sales as the COVID-19 crisis continues.
Positive Steps uses Citrix digital workspaces to deliver family services during pandemic
UK-based non-profit, Positive Steps, has leveraged Citrix digital workspace solutions to continue delivering critical services to families and children across Greater Manchester in face of COVID-19.
Before pandemic, third of Brits spent ‘just 2 hours a week on hobbies’
Age isn’t always a factor when it comes to hobbies, with under 40s more likely to enjoy board games than their older counterparts, according to new research looking into how social media impacts the nations choice of post work activities.
IAB UK ad spend trends for 2019: Video and search ads drive growth
UK ad spend grew by 15.4% year-on-year in 2019, reaching £15.69bn, according to IAB UK’s adspend update.
