UK consumers are trust traditional forms of media over social media, and the advertising and media industries need to work together to rebuild trust now more than ever, according to a new report.
Boutique maternity and child fashion store JoJo Maman Bébé is working with Monetate to deliver 1:1 personalised shopping experiences through AI.
Marketers are adjusting their plans in response to the new normal and managing remote work realities amidst the coronavirus pandemic, according to new research.
Lord Alan Sugar has been found in breach of advertising guidelines, with the UK ad watchdog forcing him to remove a tweet promoting a teeth whitening product.
eBay Advertising has appointed Harmony Murphy as its new Head of UK Advertising Sales. Murphy joins from The Telegraph, where she was Global Head of Digital & Programmatic.
WhatsApp has become a key tool for organising social events and parties among friends – a prime audience for a beer maker. But how can brands engage with this very personal and private social channel? Becks found a smart way to get these users to come to them, by transforming friend’s WhatsApp group chat history into an epic comic souvenir of their night out.
Global influencer posts have declined significantly, in line with reduced marketing budgets due to the COVID-19 crisis, despite a social media boom, according to new research.
The majority of consumers in Germany, France, Italy and the UK don’t think that their sentiment toward the brand is unchanged when appearing near Coronavirus content, according to a new study looking into c=media consumption trends across Europe.
Data and insight company REaD Group and data analytics specialists More Metrics have partnered to create a number of COVID-19 risk datasets that explore the risk factors and infection rates at a range of local geographies.
The COVID-19 pandemic has revealed the need to tackle a sharp digital divide between the world’s online and offline populations, with research revealing that that even before the crisis hit, 69% of people without online access lived in poverty.
In collaboration with industry experts from the International Chambers of Commerce, the World Economic Forum and the World Wide Web Foundation, Dun & Bradstreet hosted a webinar explaining the impact of the pandemic on global markets and economies; both now and in future. This report highlights some of the key learning outcomes from the event.
UX agency Sigma has launched Workplace Express, a platform for streamlining internal communications and working practices, while working remotely, to help businesses continue to operate during the current global crisis.
Nearly half of advertisers are using personalised and creative ad formats, driving a 335% higher engagement rate when compared to standard pre-roll ads, while fifteen seconds is proving to be the ad length of choice for marketers, according to new research.
Marketing and sales efforts in the UK are starting to recover after an initial post-Covid dip, although there’s still some way to go, according to new data.
The COVID-19 pandemic has led to global ad prices falling across all media channels except digital video and display, according to new research.
Video platform JW Player has launched Live Channels, an enhanced live streaming solution that enables digital media companies to broadcast and monetize live without delay or time-consuming set-up.
To boost engagement, the Indonesian ecommerce platform Tokopedia used Instagram Live alongside ads in Instagram Stories for the first time, which doubled sales for products featured in the campaign.
Amazon is the top global brand in terms of financial performance and consumer opinion, followed by other digital native brands such as JD and Alibaba and retail veterans such as Costco, Target and Walmart have performed strongly too, according to new research.
The UK ad market is forecast to contract by £4.2bn (16.7%) this year) to £21.1bn this year due to the coronavirus lockdown and economic slump.
