Measuring the success of internet ads: IAB Europe launches new framework
Trade association IAB Europe has launch of its new Digital Advertising Effectiveness Measurement Framework, in a bid to create more standardised metrics across the industry.
Grocery shopper behaviour in the age of Covid-19: Range starts to overtake price as key priority
Shopper decisions are influenced by completely new factors during the Coronavirus pandemic, with everyday treats and luxuries replacing cinema trips and dining out, according to new research.
Covid-19: Broadcasters and content creators urged to improve accessibility of their communications
Broadcasters and content creators have been urged to consider the accessibility of their critical communications following the outbreak of coronavirus.
People trust ads on news sites ‘4 times more than on social media’ during COVID-19 pandemic
Consumers trust ads placed on news sites 4 times more than on social media websites, highlighting to advertisers the importance of placing ads only on those sites viewed by consumers as a credible source, according to new research.
Top 10 brands for audio ads: Mastercard takes top position ahead of McDonald’s
Mastercard, Shell and Apple are the top three brands in terms of effective audio campaigns, while McDonald’s, Disney and Intel fell compared to last years rankings, according to new research.
Keyword advertising: 60% of content containing COVID-related keywords is brand safe- study
Keyword-based safety strategies are unduly denying brands access to vast viable ad inventories during the Covid-19 pandemic, according to new research.
Only 5% of Brits want brands to ‘pause advertising altogether’ during Coronavirus pandemic
Almost half (42%) of UK consumers want ads to make them feel more informed during the COVID-19 pandemic, but only 5% of Brits would like brands to pause their advertising altogether, according to new research.
Comscore partners JW Player to provide contextual targeting for video advertising
Partnership enables advertisers and publishers to put in place Coronavirus brand suitability protections for video content
How is online advertising changing during the Covid-19 pandemic?
Advertisers shouldn’t have an all or nothing approach during the Coronavirus outbreak, instead they need to refine the precision of brand safety and communicate more with publishers to use more contextual solutions, according to new research.
P&G teams up with Tik Tok star for #DistanceDance campaign
Procter & Gamble has teamed up with social media influencer Charli D’Amelio to promote a different kind of dance challenge: the “distance dance.”
SEO world rankings: Wikipedia and YouTube in fight to dominate Google searches globally
Wikipedia is the most visible website in Google’s organic search results globally, but YouTube is catching up very fast according to new research.
Airship launches customer journey visualisation tool
Marketing technology firm Airship has launched a new visual tool within its Journeys product that visualises customer engagement.
Vast majority of business owners hurting due to Coronavirus outbreak
Around 87% of business owners say their businesses are hurting from the coronavirus, according to WalletHub’s new Coronavirus Small Business Survey.
Nearly half of all US advertisers have stopped campaigns already in progress due Coronavirus
One-third of US advertisers have cancelled at least one campaign before it started in response to the pandemic, according to new research.
UK mobile ad performance ‘exceeds global benchmarks’
Mobile video ads in the UK are ahead of the global average for viewability and time spent, but display ads lag slightly behind, according to new research.
Newspapers could lose £50m in online ads as brands dodge coronavirus articles
UK newspapers are set to lose as much as £50m in online advertising revenue as brands use so-called blacklists to prevent their ads appearing next to stories about coronavirus.
What do locked down Brits want from brands? Helpful info and community support
People in the UK are seeking clear, no-nonsense advice and support from public institutions and brands during the Covid-19 lockdown, according to new research.
Programmatic marketing trends: Media buyers want more direct paths to inventory
Advertisers and agencies want more direct ways to purchase premium inventory as supply path optimisation (SPO), brand safety and transparency issues continue to be a concern, according to new research.
US digital economy outpaces offline as Covid crisis deepens
The US digital economy has been growing at a faster rate in March than the economy as a whole, with COVID-19 significantly influencing online shopping behaviours, according to new research.
Rubicon Project finalises merger with Telaria to boost sell side ad platform
Rubicon Project has closed its previously announced merger with Telaria, creating what it claims to be the world’s largest independent sell-side advertising platform.
