Feb 10, 2017 | Content marketing, CPG, FMCG digital marketing food and beverages, Online advertising, Online video
Mr Clean and Skittles produced the most engaging Super Bowl ads according to a study that measured people’s facial expressions. Mr Clean’s Cleaner of your Dreams and Skittles’ Romance both scored 98.0% on the emotionally compelling, or engaging, scale, which is a...
Feb 9, 2017 | Online advertising
Despite the fast-paced rise of artificial intelligence, humans are still better than robots in four key areas, according to a new report. McKinsey’s new report on the future of automation looks at some key categories where humans and AI compete for roles: • Spotting...
Feb 9, 2017 | Argentina, Australia and New Zealand, Brazil, Chile, China, Colombia, Content marketing, France, Germany, India, Latin America, Mexico, Mobile, Online advertising, Philippines, Russia, Social media, South Africa, Twitter marketing, UK, USA
Internet usage grew slightly faster than it did in 2015, while social media users more than doubled in a year, spurred on by mobile, according to a comprehensive global report from We Are Social. 2017 Digital Yearbook from We Are Social Singapore The report also found...
Feb 9, 2017 | Online advertising, Online video, Viral and buyrals
A promotional ad put together by Danish broadcaster TV2 has been shared by millions around the world since the English version was released less than two weeks ago. TV2’s video ‘All That We Share’ opens with Danes walking onto a stage and stepping into squares...
Feb 8, 2017 | Online advertising
GlobalWebIndex has launched a new “Brand data set” tool, offering audience-centric marketing that is set to transform the way advertisers understand their consumers. GWI Brand surveys the audiences of hundreds of leading brands across technology, sports, fashion,...
Feb 7, 2017 | Content marketing, Online advertising, Online video, Social media, USA, Viral and buyrals
Super Bowl ads went political this year, with immigration and diversity championed in between the American Football action. On the pitch, the New England Patriots staged a dramatic comeback rally to defeat the Atlanta Falcons 34-28 in overtime at Super Bowl 51. But...
Feb 7, 2017 | Online advertising
Trade body the Direct Marketing Association is calling for brands to be more authentic in their relationships with consumers, following the appointment of new senior members on its board. Mark Runacus, Chief Strategy Officer at Karmarama, has been named as the new...
Feb 7, 2017 | Mobile, Online advertising
Around 615 million devices are now blocking ads across the globe, as more people deploy ad blocking software on their phones too, according to new research. "The state of the blocked web"- PageFair 2017 Adblock Report from PageFair The figure, from a new...
Feb 7, 2017 | Online advertising, Regulation
The Internet Advertising Bureau (IAB) UK has today announced the appointment of Roisin Donnelly to spearhead its advertiser engagement work. Newly appointed CEO, Jon Mew said, “Primarily my aims as CEO are to re-assert positivity around digital marketing and to...
Feb 6, 2017 | Online advertising
Analysis of the world’s top brands shows Lego has replaced Ferrari as the most powerful, according to new research. Every year, brand valuation and strategy consultancy Brand Finance puts thousands of the world’s top brands to the test. They are evaluated to determine...
Feb 3, 2017 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Viral and buyrals
Ahead of the Super Bowl this Sunday, advertisers have spent a new record of £306 million for 30 second TV ad slots during the game, with more fans watching these ads online. The report, from video creation platform Wochit, indicates that almost 112 million people...
Feb 3, 2017 | Facebook marketing, Online advertising, Social media
Mobile ads have boosted Facebook’s revenue by 53%, as the social network smashed expectations. The company beat growth targets, even though there was some concern on running out of room to place ads on its news feed. However, the company said its revenue growth rate...
Feb 2, 2017 | Online advertising
Here are the top digital marketing data and case studies that caught our eye. Path to purchase: 7 interactions “before purchase produces optimum online sale” Online shopping journeys with seven interactions produce the healthiest sale, according to new...
Feb 2, 2017 | Mobile, Online advertising, Social media
Snapchat’s new ad marketplace, dubbed “Snap Ads” is getting self-serve technology solution that lets marketers manage ad placements on Snapchat. With 150 million+ daily active users and 10 billion+ daily video views, Snapchat has become a critical channel for...
Feb 2, 2017 | Online advertising
Over half of digital marketing managers (53%) say that cookie-based advertising campaigns will die out within the next 12 months, according to a new report. The ‘Power of the People’ report, from Viant, a Time Inc. company, surveyed 251 brand-side digital marketing...
Feb 2, 2017 | Online advertising
eBay Advertising will run a ‘Programmatic Only Week’ between 6th and 12th February 2017, serving only ads bought on a programmatic basis, and only accepting bookings made programmatically. Revealing that over two thirds (69%) of its top advertisers now buy 90% or more...
Feb 1, 2017 | CPG, FMCG digital marketing food and beverages, Online advertising
FMCG giant Procter & Gamble is undertaking a new review of all of its agency contracts in 2017 in a bid to bring transparency to the “murky at best, fraudulent at worst” media supply chain. Speaking at IAB’s Annual Leadership Meeting in Florida this week, Marc...
Feb 1, 2017 | Online advertising, Online video, Unilever - Research, tips and news for marketers, Viral and buyrals
Unilever-owned Pot Noodle has launched a humourous video showing the rise to power of “Gary” the bricklayer—a man whose public antics closely mirror Trump’s. See why it’s our video viral of the week below… A continuation of Pot Noodle’s...
Feb 1, 2017 | Online advertising
Data has become an indispensable part of every area of the industry, with 80% of professionals describing it as critical to their marketing and advertising efforts, according to a new global report covering 18 countries. The third edition of the annual Global Review...
Jan 31, 2017 | Online advertising, Regulation
JICWEBS – the independent body that defines best practice and standards for online ad trading in the UK – has announced the next stage in the move to tackle online ad fraud. Affectv and RadiumOne are the first companies to receive a certification seal that their...
