Sep 16, 2016 | Online advertising
Customer experience has worsened over the last two years despite investments in new engagement channels, according to new research. The report, from Bold Chat, surveyed hundreds of contact center managers and consumers globally, found that the consumers surveyed...
Sep 16, 2016 | Online advertising
Digital advertising channels remain critical for driving traffic to brand websites in Europe, generating the majority (68 percent) of website visits, a study by Adobe Digital Insights reveals. Advertising Demand Report 2016: Europe from Adobe Key findings include: •...
Sep 16, 2016 | Online advertising
The total programmatic display advertising market in Europe jumped 70.3% from €3.4bn in 2014 to €5.7bn in 2015, according to new figures. The study, revealed by IAB Europe at this week’s DMexco event, indicates that mobile display is traded programmatically more than...
Sep 16, 2016 | Online advertising
The pan-European Lovie Awards – sister awards to the global Webbys – is now revealing the shortlisted 2016 Finalists of all categories and across 36 countries. Following a selection process by the IADAS, the International Academy of Digital Arts and...
Sep 15, 2016 | Online advertising
Here are the top digital marketing data and case studies that caught our eye. Global ad spend: North America and Russia drive 4.4% growth for 2016 There is a positive outlook for the global advertising market in 2016, set to continue in 2017 powered by the ongoing...
Sep 15, 2016 | Online advertising
Google has axed its business relationship with ComboTag, the ad buying platform that teamed up with AdBlock Plus, after it was revealed to be working on a rival ad exchange. Sridhar Ramaswamy, senior VP of ads and commerce at Google, said the company was taken totally...
Sep 15, 2016 | Online advertising
The majority of consumers feel that they are being spammed by brands online, with 75% adding that they would boycott their product or services as a result. The Ad-Rank Media survey of over 1000 internet users, 60% of respondents said that they encountered what they...
Sep 14, 2016 | Online advertising, Regulation
Adblock Plus is now selling “acceptable” ads themselves, aimed at replacing intrusive ads with less annoying ones, it claims. The move will see the ad filtering service introduce its own ad marketplace where web site owners and operators can choose “acceptable” ads...
Sep 9, 2016 | Mobile, Online advertising
Google has bought API management firm Apigee for $625, in a move that will boost the web giant’s advertising tools. Apigee focuses on APIs, which work as ‘software middlemen’ that help developers integrate backend services with outside mobile and...
Sep 9, 2016 | Argentina, Brazil, China, Content marketing, E-commerce and E-retailing, Facebook marketing, France, Germany, India, Latin America, Marketing through gaming, Mexico, Mobile, Online advertising, Online video, Russia, Search engine marketing, Social media, South Africa, Twitter marketing, UK, Viral and buyrals, WhatsApp
There is a positive outlook for the global advertising market in 2016, set to continue in 2017 powered by the ongoing growth of Digital, according to new research. The study, from Carat, is based on data received from 59 markets across the Americas, Asia Pacific and...
Sep 8, 2016 | Online advertising
Which brands conducted the best moment marketing strategies at the Euros and Olympics? This new report from looks at which event and sectors saw the biggest involvement of moment marketing. Stéphanie Zorpi, Head of Business Intelligence, and Pierre Osdoit, Head of...
Sep 7, 2016 | Online advertising, Online video, Social media, Twitter marketing
Periscope is upgrading its live streams to allow creators to include graphics and pre-recorded content. Twitter is also letting brands sponsor Periscope live streams with the option to include pre-roll spots. The move will see broadcast titles of branded videos will...
Sep 7, 2016 | Content marketing, Online advertising, Online video, Regulation
YouTube is vetting videos and warning creators when their content is not ad friendly in an attempt to keep brands safe from controversy- upsetting many video creators in the process. The move means that popular YouTube stars are being told that video are no longer...
Sep 6, 2016 | Content marketing, Online advertising
The majority (60%) of publishers expect the number of programmatic partnerships to rise in 2016, as the shift towards streamlined media trading is gaining momentum, according to new research. The latest figures from the Association for Online Publishing’s eighth...
Sep 5, 2016 | Mobile, Online advertising, Regulation
The EU’s Body of European Regulators for Electronic Communications (Berec) is scuppering mobile network’s plans to block ads at a network level, under new net neutrality laws. The ruling is bad news for UK operator Three, which recently ran an ad blocking trial with...
Sep 5, 2016 | E-commerce and E-retailing, Online advertising
With more consumer paths to purchase than ever before, marketers are increasingly turning to ‘attribution models’ to find out what channels work best- but many are still falling short. New research indicates that marketers are unable to optimise their cross-channel...
Sep 2, 2016 | Online advertising, Online video, Social media
YouTube personalities charge an average of $187,500 (£143,000) for each sponsored video, while Instagram and Snapchat endorsements are worth $75,000, according to new figures revealed by a US talent agency. Speaking to The New York Times, US agency Captiv8 said...
Sep 1, 2016 | Online advertising
Here are the top digital marketing data and case studies that caught our eye. Data skills “now more important than second language” in business Data proficiency is now more important than a second language when it comes to required business skills, according to new...
Sep 1, 2016 | Online advertising
As the online media landscape changes, tech-driven tools will fuel the future of PR. This new infographic from MediaMiser looks at the changing role of media intelligence. In 2015, the global PR industry’s growth slowed to just 5%. In order to continue growing, PR...
Aug 31, 2016 | Online advertising, Online video
The Norwegian TV audience measurement steering committee has awarded Kantar the new contract for the provision of TV Ratings, to deliver a hybrid online video and TV ratings to advertisers in Norway. The service will run for five years initially from 2018, with the...
