Apr 8, 2020 | Ad tech, UK
Travel companies Carnival and easyJet are among those FTSE 100 stocks most affected by the Coronavirus crisis, dropping over 60% in the last three months, with only three stocks actually rising, according to new data.
Apr 7, 2020 | Content marketing, Online advertising, Online video, UK
Procter & Gamble has teamed up with social media influencer Charli D’Amelio to promote a different kind of dance challenge: the “distance dance.”
Apr 7, 2020 | Content marketing, Online advertising, Search engine marketing, Search Engine Optimization
Wikipedia is the most visible website in Google’s organic search results globally, but YouTube is catching up very fast according to new research.
Apr 7, 2020 | Ad tech, Online advertising
Marketing technology firm Airship has launched a new visual tool within its Journeys product that visualises customer engagement.
Apr 3, 2020 | Online advertising
Around 87% of business owners say their businesses are hurting from the coronavirus, according to WalletHub’s new Coronavirus Small Business Survey.
Apr 3, 2020 | Ad tech, Online advertising
One-third of US advertisers have cancelled at least one campaign before it started in response to the pandemic, according to new research.
Apr 3, 2020 | Ad tech, Content marketing, Mobile, Mobile, Online advertising, Online video, UK
Mobile video ads in the UK are ahead of the global average for viewability and time spent, but display ads lag slightly behind, according to new research.
Apr 2, 2020 | Ad tech, Content marketing, Online advertising, Programmatic, UK
UK newspapers are set to lose as much as £50m in online advertising revenue as brands use so-called blacklists to prevent their ads appearing next to stories about coronavirus.
Apr 2, 2020 | Ad tech, Clothing, Content marketing, CPG, Email marketing, Facebook marketing, FMCG digital marketing, FMCG digital marketing food and beverages, Healthcare, Online advertising, Online video, Paid search, Search Engine Optimization, UK
People in the UK are seeking clear, no-nonsense advice and support from public institutions and brands during the Covid-19 lockdown, according to new research.
Apr 2, 2020 | Ad tech, Online advertising, Programmatic
Advertisers and agencies want more direct ways to purchase premium inventory as supply path optimisation (SPO), brand safety and transparency issues continue to be a concern, according to new research.
Apr 2, 2020 | Ad tech, Online advertising, USA
The US digital economy has been growing at a faster rate in March than the economy as a whole, with COVID-19 significantly influencing online shopping behaviours, according to new research.
Apr 2, 2020 | Ad tech, Online advertising
Rubicon Project has closed its previously announced merger with Telaria, creating what it claims to be the world’s largest independent sell-side advertising platform.
Apr 1, 2020 | Content marketing, Online advertising, Viral and buyrals
Google has announced it is skipping its traditional April Fools’ Day jokes and pranks across its platforms due to the coronavirus pandemic.
Apr 1, 2020 | Ad tech, Mobile, Online advertising
Google has overtaken Facebook for the first time for the quantity and quality of app downloads driven by its advertising.
Apr 1, 2020 | Ad tech, Content marketing, Online advertising, Online video, Viral and buyrals
Content marketing firm Taboola has teamed up with software company in the world, Moat by Oracle Data Cloud to give video advertisers the ability to pay only for those impressions that meet their desired outcome, such as 100% viewability.
Mar 31, 2020 | Ad tech, Content marketing, E-commerce and E-retailing
London-based global AI food technology start-up Spoon Guru, the has announced the launch of a new ‘Immunity Support TAG’ in the wake of Covid-19, to help consumers find foods online and in stores to strengthen their immune system.
Mar 30, 2020 | Ad tech, Content marketing, Online advertising, Programmatic
As Google prepares to end third party cookies by 2022, research into senior marketers’ opinions of the move revealed some starkly contrasting results, with creatives far more positive than senior advertisers about the change.
Mar 30, 2020 | Content marketing, Online advertising
More than 100 YouTube stars and celebrities have rallied together to create a video, urging their fans to “stay home” during the coronavirus outbreak.
Mar 30, 2020 | Ad tech, Content marketing, Online advertising, Online video
Cross screen TV analytics company Samba TV and ad tech firm advertising technology platform The Trade Desk have expanded their US partnership to international markets, beginning in Australia.
Mar 30, 2020 | Ad tech
A group of leading mobile game developers have joined together to support charities fighting the Coronavirus.