Companies ‘investing less in paid search ads across the majority of industries’
Online media, higher education, and automotive industries are slowly pulling away from Google Ads and moving to other marketing channels, according to new research.
Digital agency trends: 71% increased demand for content marketing during Covid-19
Over two thirds (67%) of agencies have hired during the pandemic, but 51% have struggled to find employees with the skills they need, according to new research.
Global marketing trends: adspend to exceed pre-pandemic peak with 11% rise this year
Global adspend will exceed the pre-pandemic peak by 6% this year, with digital set to take 58% share of market in 2021, up from 48% in 2019, according to new data.
IPA report: UK marketing budgets grow for the first time since start of pandemic
Total marketing budgets across the UK increased for the first time since Q4 2019, rising by a net balance of 6% across surveyed companies, according to new data.
European digital ad growth defies pandemic: Germany and Turkey lead growth as UK remains biggest spender
European countries had a combined digital advertising market value of €69bn, with only three countries seeing falls in growth for the year, despite lockdown disrupting business as usual, according to new research.
WARC: UK ad market to soar above 2019 levels this year
Advertising spend in the UK is expected to increase by 15.2% to £27bn in 2021, driven by online advertising, according to the most recent quarterly expenditure report by the Advertising Association/WARC.
Digital ad spend boosted by audio
During the pandemic, ad spend growth slowed in many markets. In the UK, it only grew 5% in 2020 (to reach £16.5bn) vs 15% growth before. Digital audio is one of the key drivers, with podcast spend up more than 40% and strong programmatic trading. Hear how audio is getting bigger and easier.
Google search update: Most websites failing to meet upcoming ‘good page’ criteria
Most sites that rank in Google’s top 20 search results don’t currently pass the minimum requirements for a good page experience – as set out in Google’s new ‘Core Web Vitals’ update. 96% of sites tested in US desktop searches failed three Core Web Vitals thresholds for performance and usability. And rankings are bound to be impacted. Time to check your own performance.
IPA Bellwether: UK marketers optimistic ‘for first time since 2015’
Marketers have expressed overall optimism about the economy for the first time since 2015, according to the latest IPA Bellwether Report.
IPA Bellwether: Small rise in marketers’ optimism on vaccine hope
Marketers have enjoyed a confidence boost with a net balance of 18.1% more confident about the financial prospects of their company than three months ago, according to the latest IPA Bellwether report.
The year in review: The digital trends that shaped 2020
From the economic effects and catastrophic loss of life brought on by the pandemic to the growing climate emergency, 2020 was year many would want to forget. But beyond the tragedy and uncertainly there were many positive stories of unity against adversity – and the digital marketing sector was no different. We take a month-by-month look back at how advertisers and tech giants alike adapted to a year like no other.
US election: Biden overtakes Trump in Google search popularity
Despite trailing Donald Trump’s campaign website in Google search visibility for many months, in recent weeks Biden’s site joebiden.com has improved its organic search performance while donaldjtrump.com has nosedived according to new research.
WARC: UK ad market ‘won’t recover until 2022’
The UK ad market is now not expected to recover fully until 2022, as the global pandemic continues to hit marketing budgets, according to the latest WARC adspend forecast.
IPA Bellwether: No ‘green shoots’ yet for marketing budgets but pace of decline slows
UK ad spend has fallen sharply for the third quarter in a row as marketers grapple with Covid-19 restrictions, Brexit and economic uncertainty, according to new data.
UK digital ad spend tumbled 5% in first half of 2020
UK digital advertising spend dropped 5% in the first half of 2020, due to the impact of the Covid-19 pandemic, with most of the damage in the second quarter, according to new data from IAB UK and PwC.
Global media ad prices fall 0.9% as traditional media tumbles
The coronavirus pandemic continues to inflict pain on media pricing across the world. While media deflation has eased since Q2, prices are forecast to remain deflationary at -0.9% globally, driven by a downturn in traditional media, according to new data.
Mint Velvet appoints Avenue Digital for paid search drive
Clothing brand Mint Velvet has appointed London organic and paid performance search marketing agency Avenue Digital to take over its Paid Search remit in the UK, following a competitive pitch process.
Google sees ad spend decline 2% as Covid-19 bites
Google’s parent Alphabet saw its quarterly revenue down by 2% compared to last year, despite meeting expectations.
Tech titans vs. US Congress: Zuckerberg, Cook, Pichai and Bezos face blockbuster grilling over digital monopoly
Facebook, Google, Apple and Amazon bosses have appeared virtually together at a US hearing, grilled over having ‘too much power’.
Google increase ad grants to $1bn to help small businesses weather pandemic
Google is increasing its annual Ad Grants commitment by $200m to offer a total of $1 billion to better support non-profit organisations (NGOs)
