Nuance launches AI that ‘eliminates putting customers on-hold’
Nuance Communications has launched a voice-to-agent messaging tool, an AI solution that eliminates the need to put customers on hold.
Top 10 brands for audio ads: Mastercard takes top position ahead of McDonald’s
Mastercard, Shell and Apple are the top three brands in terms of effective audio campaigns, while McDonald’s, Disney and Intel fell compared to last years rankings, according to new research.
Only 5% of Brits want brands to ‘pause advertising altogether’ during Coronavirus pandemic
Almost half (42%) of UK consumers want ads to make them feel more informed during the COVID-19 pandemic, but only 5% of Brits would like brands to pause their advertising altogether, according to new research.
Brits think working from home ‘is more than a temporary crisis measure’
Two thirds of UK workers believe working from home will be more common after the Coronavirus crisis.
Domo updates COVID-19 global tracker with embeddable country-level stats
Business tech platform Domo has updated its free, interactive Coronavirus (COVID-19) Global Tracker with county-level infection statistics, stay-at-home orders and testing-by-state data.
Virtual concerts and games: Most consumers ‘crave live streams of postponed events during national lockdown’
With the Tokyo Olympic games now postpones until 2021 due the Coronaviruus lockdown, interest in live streaming events increases, with three quarters of consumers now craving live streams of varying events, including music performances and sporting events, according to new research.
Virtual private networks increase by 48% amid Covid-19 crisis
As the coronavirus crisis has intensified, most businesses have commendably followed government advice to enable their employees to work from home. NordVPN Teams has discovered this mass shift in work location has caused a huge surge in the use of business virtual private networks (VPN).
Disguised ads and hidden opt-outs: Are brands breaking the law with their dark UX patterns?
A staggering 93% of people think that brands that are deliberately misleading their customers online should face harsher penalties and that the practice should be made illegal.
How the Coronavirus has (and has not) affected marketing spending
eMarketer has cut its outlook for global ad spending, after decreasing its ad spending forecast in China by more than 6%.
Gaming apps projected to spend £37bn on user acquisition by 2022
App install spend in the gaming sector is set to more than double by 2022, reaching £37bn globally, up from £17bn in 2019, according to new research.
Women in ads in 2020: Less stereotyping (but also less feminism)
A new study has revealed that female stereotypes in advertising are declining: only a quarter (28%) of UK women now say they feel pressure from ads to look and act a certain way, compared to 49% in 2017.
Amazon to sell cashier-less tech to rivals
Amazon is to launch a new business line that sells the technology behind its cashier-less convenience stores to other retailers.
Technology at work ‘impacting wellness and is the root cause of conflict’
80% of employees hoped that tech-enabled remote working capabilities would give them better work-life balance. However the reality is far different, with almost half (42%) claiming that new smart working practices are negatively impacting their work-life balance, according to new research.
Facebook ‘rethinks’ Libra cryptocurrentcy plans: Offering more inclusive wallet of dollars and euros
Facebook is reportedly rethinking its plans for its own digital currency, called Libra, after resistance from regulators and losing a number of big name partners.
UK decision makers ‘wasting time on valueless tasks’
On average, business and IT decision makers from UK organisations waste 27% of their time at work on tasks that do not add critical value, according to new research.
Smart ID: iProov provides biometric technology for Estonia’s digital identity programme
Secure authentication provider iProov has taken its technology live in Estonia’s state-certified digital identity programme.
Enterprises failing to adopt digital first strategies for global expansion
The majority of brands are still ignoring the benefits of a digital-first globalisation strategy, and instead focus their efforts on deploying a local sales team when entering new markets, according to new research.
Fighting keyword censorship: Mindshare and Skyy Vodka pilot LGBTQ friendly ad marketplace
Mindshare is developing a private marketplace in the US and UK, an initiative to help LGBTQ media titles win a greater share of advertising investment, with Skyy Vodka one of the first clients to sign up.
Ex Ikea VP launches next gen AR start-up London Dynamics
Michael Valdsgaard, former head of digital transformation at IKEA, has used his keynote speech at Retail Without Borders to launch his latest venture: a high-tech immersive commerce solution provider, London Dynamics.
TikTok ‘to reach 10 million users in the UK by next year’
Social video app TikTok is forecast to surpass 10 million users in the UK by 2021, representing more than 1 in 5 Brits, according to new research.
