Aug 11, 2021 | Mobile
The joint venture between Virgin Media and O2 that was announced in June probably won’t trigger a wave of U.K. communications-sector M&A – this is due to the fact that there simply aren’t many easy or credible deal options left on the table., according new analysis from Bloomberg Intelligence.
Aug 3, 2021 | Mobile
Total time spent on travel apps rose 86% year over year in April 2021 worldwide, but numbers have not quite returned to April 2019 levels, according to new data.
Jul 30, 2021 | Mobile, Mobile
Over three quarters of consumers use their mobile to learn about a product, with most wanted packaging to display QR codes, according to new research.
Jul 13, 2021 | Ad tech, Australia and New Zealand, Brazil, China, Content marketing, FMCG digital marketing, FMCG digital marketing food and beverages, France, Germany, Latin America, Marketing transformation, Mobile, Online advertising, Online video, Russia, Search Engine Optimization, South Africa, UK, USA
Global advertising spend is on course for 12.6% growth this year to reach $665bn, an upgrade from 6.7% initially projected, as the global ad market rebounds strongly from the COVID-19 downturn of last year, according to new research.
Jul 6, 2021 | Content marketing, Mobile, Online advertising
Technology giant Xiaomi has teamed up with Marvel Studios with a cross-promotional campaign for the upcoming film Black Widow, coming to cinemas and Disney+ users with premier access on Friday July 9.
Jun 24, 2021 | Mobile
UK fans multi-task when watching the matches, and they’re really committed to sports in general, according to new research.
Jun 8, 2021 | Mobile, Mobile, Regulation
Google will allow Android users to opt-out of being tracked by advertisers, following a similar move by rival Apple.
May 25, 2021 | Mobile
Organic grocery business Abel & Cole has launched a new consumer app to enhance its overall customer experience.
May 25, 2021 | Mobile, Online video
Manchester United, Chelsea and Bayern Munich have the most accessed mobile apps, according to new research.
May 25, 2021 | Mobile
It’s a common fear- are smartphones listening and using our private conversations to sell advertising? New research shows many believe this is true.
Apr 20, 2021 | E-commerce and E-retailing, Mobile, UK
There has been a surge in pub app downloads since the roadmap out of lockdown was announced, with Greene King, Harvester and Wetherspoon seeing considerable increases in downloads, according to new research.
Apr 9, 2021 | Marketing through gaming, Mobile
Global spend on apps rose 40% in one year, as lockdown increased time spent on phones and tablets, according to new data.
Apr 1, 2021 | Mobile
The pandemic has significantly increased the demand for at-home fitness, so much so that health and fitness app downloads increased 30% in 2020, according to new data.
Mar 25, 2021 | Mobile
Google and Facebook continue to dominate globally as the top two media sources in mobile advertising, especially in terms of user retention and in-app purchasing, according to new research.
Mar 18, 2021 | Mobile
Nearly two-thirds (64%) of total website traffic came from smartphones in 2020 — up 16% from 2019 — according to a new global study of 20 billion web sessions.
Feb 15, 2021 | Content marketing, Mobile
Dating app Bumble, famous for putting women in charge of making contact with potential matches, has soared to a market value of more than $13bn after listing shares.
Feb 15, 2021 | Mobile, Regulation, Social
US president Joe Biden administration will suspend former president Donald Trump’s proposed TikTok ban, as it assesses whether the short-form video app really poses a national security threat.
Feb 15, 2021 | Content marketing, Marketing transformation, Mobile, Social
Last month, Clubhouse’s valuation hit $1 billion, with high-profile names flurrying to the platform, from celebrities, CEOs, entrepreneurs and musicians, and recently garnering even more media attention with Elon Musk’s recent Tweet that he would be talking live on the social media audio app.
Feb 10, 2021 | CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing, FMCG digital marketing food and beverages, Instagram, Marketing transformation, Mobile, Social
Shopify has partnered with Facebook to expand its payment option, Shop Pay, to all Shopify merchants selling across both Facebook and Instagram.
Feb 2, 2021 | IoT, Marketing transformation, Mobile, Transformation
Consumers spent 30% more on health and fitness apps in 2020, rising to over $2bn, with downloads and time spent also up sharply, according to new research.
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