Sep 22, 2020 | IoT, Marketing transformation, Mobile
LeakBot has struck a strategic partnership with UK insurer Direct Line Group to offer leak detection technology to their high net worth home insurance customers over the next 12 months.
Sep 21, 2020 | Mobile, Regulation, Social, USA
Donald Trump says he has given his “blessing” to a proposed deal that could prevent TikTok from being banned in the US, that will see the video-sharing app partnering with Oracle.
Sep 18, 2020 | AR, Facebook marketing, IoT
Facebook has struck a partnership with Luxottica, the maker of Ray-Ban, to release a new smart glasses device in 2021, as part of a multiyear partnership.
Sep 18, 2020 | Ad tech, Content marketing, Marketing through gaming, Mobile, Online advertising
Adult mobile game players prefer audio ads over other monetisation models in mobile games, according to new research.
Sep 17, 2020 | Clothing, Content marketing, CPG, FMCG digital marketing, FMCG digital marketing food and beverages, Marketing transformation, Mobile, Online advertising, UK, Unilever - Research, tips and news for marketers
The first ever virtual freshers’ week fair is being piloted at eight leading universities next week, letting big brands get themselves in front of the hard-to-reach student audience as their participation in ‘The Digital Welcome’.
Sep 17, 2020 | IoT, Marketing transformation, UK
Some of the UK’s leading charities are set to benefit from a new partnership that enables donors to pledge money quickly, securely and easily through Alexa-enabled devices.
Sep 17, 2020 | Mobile, Online advertising
This week, the ad industry penned an open letter to Apple requesting further collaboration, urging the company to join in a collaborative cross-industry effort to develop a universal global ID solution for media and advertising.
Sep 16, 2020 | E-commerce and E-retailing, FMCG digital marketing, FMCG digital marketing food and beverages, France, Germany, Marketing transformation, UK, UK digital marketing, Unilever - Research, tips and news for marketers
Twinings, McCain and Mars are among the top FMCG product innovators in the UK, with Brits proving they are more adventurous in sampling brand new products than the rest of Europe, according to new research.
Sep 16, 2020 | IoT, Search engine marketing
Three-fifths of Brits ignore their smartphones’ voice assistants, but in-car offers a growth opportunity for voice, according to new research.
Sep 11, 2020 | E-commerce and E-retailing, IoT
Tesco is to start trialling home deliveries by drone, dispatching smaller grocery items to customers within 30 minutes of ordering.
Sep 11, 2020 | Content marketing, Mobile, Online video, Social
TikTok has started directly paying its creators in the UK for the first time, as influencer marketing grows in popularity.
Sep 10, 2020 | Ad tech, Content marketing, Online advertising, Online video, Skills, UK
Uncertainty is crippling parts of the UK digital sector, with 1 in 5 agencies having experienced a “catastrophic collapse in work”, and almost 50% of their clients expecting to announce redundancies, according to a new study.
Sep 10, 2020 | Digital marketing skills, Mobile, Regulation, Skills, UK
Only 19 percent of UK students were able to switch to remote learning without friction, according to new research.
Sep 9, 2020 | Content marketing, Mobile, Online advertising, Online video
Vodafone used its super-fast 5G to make two pianos play a duet in real-time in different locations.
Sep 8, 2020 | E-commerce and E-retailing, IoT, UK
Shopping parcels could soon be delivered by self-driving delivery boxes in the UK, with Amazon ramping up development in the country.
Sep 7, 2020 | E-commerce and E-retailing, Marketing transformation, Mobile, Online advertising, Regulation, UK
What personal data is being collected when ordering your favourite takeaway online with the likes of Deliveroo, JustEat and UberEats? A new study has analysed privacy policies from the UK’s most popular food apps.
Sep 7, 2020 | CPG, FMCG digital marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Social
MiQ and Sunrise Intelligence have teamed up to launch a new mobile data tool for brands, with Subway the first client to sign up.
Sep 4, 2020 | Ad tech, AR, Artificial intelligence, Marketing transformation, Online advertising
Face verification firm iProov has launched a system of global threat intelligence for biometric assurance. monitoring and managing threats from increasingly sophisticated cyber-attacks, including the use of deepfakes.
Sep 2, 2020 | Marketing transformation, Online video, Skills
Zoom saw revenues skyrocket as businesses pivoted to remote workshops and live online learning as well remote meetings. These will continue post-covid as companies settle into a new way of working.
Sep 2, 2020 | Skills
Small and medium sized businesses are turning to data-driven business thinking as a critical part of their Covid recovery. As digital transformation has emerged as a “must have” for every business, companies are up-skilling their teams to work remotely.