Snap shares surge as lockdown spurs use
Social media app Snapchat saw unexpected growth in the January and February, defying coronavirus gloom to report revenue and daily active users significantly above Wall Street’s expectations.
Campaign of the week: Nike’s ‘Living Room Cup’ pits social media users against Cristiano Ronaldo in workout challenge
With lockdown policies in effect amid Covid-19, Nike has launched “Living Room Cup,” a digital workout series that offers those at home a new space to compete against Nike pro athletes through weekly fitness challenges.
UK Govt to launch contact tracing app to fight Coronavirus spread
The UK government is launching a contact-tracing app to track the spread of coronavirus, letting users self-report if they develop symptom and alert anyone who’s been in their vicinity before the symptoms manifested, in a bid to halt the spread.
People trust ads on news sites ‘4 times more than on social media’ during COVID-19 pandemic
Consumers trust ads placed on news sites 4 times more than on social media websites, highlighting to advertisers the importance of placing ads only on those sites viewed by consumers as a credible source, according to new research.
Consumer app spend spikes globally as Covid-19 shows no signs of slowing down
Education, fitness, shopping and music apps are among those which has seen the biggest spikes in downloads and consumer spend, as the virus lockdown drives more people to their mobiles, according to new research.
Nuance launches AI that ‘eliminates putting customers on-hold’
Nuance Communications has launched a voice-to-agent messaging tool, an AI solution that eliminates the need to put customers on hold.
Top 10 brands for audio ads: Mastercard takes top position ahead of McDonald’s
Mastercard, Shell and Apple are the top three brands in terms of effective audio campaigns, while McDonald’s, Disney and Intel fell compared to last years rankings, according to new research.
Only 5% of Brits want brands to ‘pause advertising altogether’ during Coronavirus pandemic
Almost half (42%) of UK consumers want ads to make them feel more informed during the COVID-19 pandemic, but only 5% of Brits would like brands to pause their advertising altogether, according to new research.
UK mobile ad performance ‘exceeds global benchmarks’
Mobile video ads in the UK are ahead of the global average for viewability and time spent, but display ads lag slightly behind, according to new research.
Tracking tech monitors effectiveness of social distancing measures at St Pancras Station
Real-time passenger data from St Pancras station has been monitoring the effectiveness of coronavirus social distancing measures.
Brits think working from home ‘is more than a temporary crisis measure’
Two thirds of UK workers believe working from home will be more common after the Coronavirus crisis.
Domo updates COVID-19 global tracker with embeddable country-level stats
Business tech platform Domo has updated its free, interactive Coronavirus (COVID-19) Global Tracker with county-level infection statistics, stay-at-home orders and testing-by-state data.
UK employees ‘miss office banter’ as working from home becomes the norm
Over 41% of UK employees claim they miss office banter after working from home during the Covid-19 crisis, according to new research.
Alexa and Google get Midwife Voice Skill from Tommy’s and Mindshare
WPP global media agency Mindshare is launching a Midwife Voice Skill as part of its partnership with pregnancy and research charity, Tommy’s.
Virtual concerts and games: Most consumers ‘crave live streams of postponed events during national lockdown’
With the Tokyo Olympic games now postpones until 2021 due the Coronaviruus lockdown, interest in live streaming events increases, with three quarters of consumers now craving live streams of varying events, including music performances and sporting events, according to new research.
Virtual private networks increase by 48% amid Covid-19 crisis
As the coronavirus crisis has intensified, most businesses have commendably followed government advice to enable their employees to work from home. NordVPN Teams has discovered this mass shift in work location has caused a huge surge in the use of business virtual private networks (VPN).
Disguised ads and hidden opt-outs: Are brands breaking the law with their dark UX patterns?
A staggering 93% of people think that brands that are deliberately misleading their customers online should face harsher penalties and that the practice should be made illegal.
How the Coronavirus has (and has not) affected marketing spending
eMarketer has cut its outlook for global ad spending, after decreasing its ad spending forecast in China by more than 6%.
UK’s B2B marketing professionals in Covid-19 lockdown
The UK’s B2B marketing community has revealed that it is experiencing a great deal of turbulence as a result of Covid-19.
Coronavirus: Tech sector ‘best prepared for home working’
The technology sector, including information tech, Internet, and software, is one of the best prepared industries to weather a mass home working strategy, according to new research.
