Jul 27, 2021 | Content marketing, Digital platforms update, India, Online advertising, Online video
Indian social commerce firm Simsim helps small businesses ecommerce by introducing them to video and content creators. Simsim is only two years old and has 450m monthly active users. The deal is rumoured to be worth over $70m. Consolidation makes media planning and ecom easier.
Apr 19, 2021 | Ad tech, India
Indian tech startups are enjoying a period of sustained success. The Pandemic, a tape-cutting Government budget, and record-levels of investment has spurred the subcontinent’s tech-heavy sectors to dizzying growth.
Jul 22, 2020 | E-commerce and E-retailing, India
Global secure personal authentication firm MyPInPad has struck a strategic partnerships with Mswipe, India’s largest independent mobile POS merchant acquirer and network provider, and the world’s leader in digital payments, Visa, to propel contactless payments in India.
Jul 14, 2020 | India, Marketing transformation, Online advertising, Search engine marketing
Google has announced plans to invest $10 billion in India over the next five to seven years to “accelerate digitisation” in the country, as tech giants increasingly look to the huge market as a hub for growth.
Jun 16, 2020 | Brazil, India, Marketing transformation, WhatsApp
WhatsApp has launched its first in-app payments service, following a beta test in India.
Apr 24, 2020 | Facebook marketing, India, Mobile
Facebook has unveiled a huge investment in Indian telecoms giant Reliance Jio, as the firm looks to expand across the country.
Mar 24, 2020 | Ad tech, Australia and New Zealand, Brazil, China, Content marketing, France, Germany, India, Online advertising, Paid search, Peru, South Africa, UK, USA
As more countries across the world impose lockdown restrictions to fight the spread on the Coronavirus, how is consumer sentiment towards brands and advertising changing? New research from Global Web Index looks at key markets across the world to uncover why people expect brands to help more and advertise less.
Feb 17, 2020 | Brazil, China, E-commerce and E-retailing, India, Latin America, Mobile
Global app install ad spend is set to reach $118 billion in 2022 as millions of people in the developing world come online, according to new research.
Jan 8, 2020 | E-commerce, E-commerce and E-retailing, India
Amazon is working with Future Retail to expand the Indian retail chain online and take on rival FlipKart.
Apr 3, 2019 | Australia and New Zealand, India, Search engine marketing, UK, UK digital marketing, USA
Over one fifth (22%) of internet users across four markets – the US, UK, Australia and India – use the available voice-command features to operate their TV and video devices, with another 30% planning to do more in the future, according to new research.
Feb 28, 2019 | E-commerce and E-retailing, India, Online advertising, Online video
Spotify has launched in India after a years delay over legal issues.
Aug 21, 2018 | E-commerce and E-retailing, India
Walmart has finalised its $16bn acquisition of Indian online retail giant FlipKart, as the US supermarket chain looks to take on Amazon in one of the largest growing markets in the world.
May 9, 2018 | E-commerce and E-retailing, India
Walmart is buying 77% stake of Flipkart, worth $16bn, eventually wanting the Indian online retail giant to become a publicly-listed subsidiary. The remainder of the business will be held by existing investors, including Flipkart’s co-founder Binny Bansal,...
Oct 23, 2017 | E-commerce and E-retailing, India
Amazon’s ‘The Great Indian Festival’ generated more transacting customers than any other online platform during the festive Diwali season in India, including market leader Flipkart, according to new research.
Aug 31, 2017 | China, E-commerce and E-retailing, India
Alibaba is reportedly in talks to pick up a significant stake in online grocer BigBasket in India, as the Chinese online retail giant looks to rival Amazon’s recent expansion into fresh food with its WholeFoods acquisition.
Feb 9, 2017 | Argentina, Australia and New Zealand, Brazil, Chile, China, Colombia, Content marketing, France, Germany, India, Latin America, Mexico, Mobile, Online advertising, Philippines, Russia, Social media, South Africa, Twitter marketing, UK, USA
Internet usage grew slightly faster than it did in 2015, while social media users more than doubled in a year, spurred on by mobile, according to a comprehensive global report from We Are Social. 2017 Digital Yearbook from We Are Social Singapore The report also found...
Nov 9, 2016 | Content marketing, India, Online advertising
Indian insurance firm Coverfox intercepted YouTube for several days and continued with their message until people renewed their insurance. This case study looks at how the firm made smart and fun use of retargeting that was far more effective than a simple email...
Sep 23, 2016 | Australia and New Zealand, Brazil, China, France, Germany, India, Latin America, Mobile, Russia, UK, USA
Mobile advertising growth continues to accelerate and increased 68.2% to €37bn ($49bn) in 2015 from €22bn ($29bn) in 2014, driven by a mobile first consumer world and improving marketing technologies, according to new research. The findings, from IAB Europe and IHS...
Sep 9, 2016 | Argentina, Brazil, China, Content marketing, E-commerce and E-retailing, Facebook marketing, France, Germany, India, Latin America, Marketing through gaming, Mexico, Mobile, Online advertising, Online video, Russia, Search engine marketing, Social media, South Africa, Twitter marketing, UK, Viral and buyrals, WhatsApp
There is a positive outlook for the global advertising market in 2016, set to continue in 2017 powered by the ongoing growth of Digital, according to new research. The study, from Carat, is based on data received from 59 markets across the Americas, Asia Pacific and...
Aug 23, 2016 | Argentina, Australia and New Zealand, Brazil, Chile, China, France, Germany, India, Latin America, Mexico, Mobile, Russia, South Africa, UK, USA
New connected consumers in emerging markets, especially rural China, continued to drive smartphone growth in 2Q16, according to new research. Analysis of the latest smartphone sales trends has prompted GfK to upgrade its forecast for the year. Full year global...
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