Business tech platform Domo has updated its free, interactive Coronavirus (COVID-19) Global Tracker with county-level infection statistics, stay-at-home orders and testing-by-state data.
Content marketing firm Taboola has teamed up with software company in the world, Moat by Oracle Data Cloud to give video advertisers the ability to pay only for those impressions that meet their desired outcome, such as 100% viewability.
London-based global AI food technology start-up Spoon Guru, the has announced the launch of a new ‘Immunity Support TAG’ in the wake of Covid-19, to help consumers find foods online and in stores to strengthen their immune system.
Demand for short films averaging 12 minutes is at an all-time high and increasing rapidly, with a growing number of the population confined to their homes due to coronavirus, according to new research.
There has been a substantial increase in daytime TV viewing in the UK since social distancing measures came into force, according to new research.
As Google prepares to end third party cookies by 2022, research into senior marketers’ opinions of the move revealed some starkly contrasting results, with creatives far more positive than senior advertisers about the change.
More than 100 YouTube stars and celebrities have rallied together to create a video, urging their fans to “stay home” during the coronavirus outbreak.
Cross screen TV analytics company Samba TV and ad tech firm advertising technology platform The Trade Desk have expanded their US partnership to international markets, beginning in Australia.
As the coronavirus shuts down major trade shows, industry gatherings and customer events around the world, digital content has become indispensable in driving business opportunities, market education and customer engagement in 2020, but many firms aren’t keeping pace.
Gen Z favours watching YouTube over TV and other streaming platforms, with 33% of respondents admitting they had gone on to purchase something having it featured or reviewed on YouTube, according to new research.
How do you keep raising engagement? Not everyone responds positively to the same ad content, so Nestlé tested out different approaches. For Nescafe campaigns in Turkey they tested content that adapted to the viewer’s preferences, in real time. This case study looks at how the coffee brand increased engagement through an on-pack competition combined with smart programmatic display marketing.
With the Tokyo Olympic games now postpones until 2021 due the Coronaviruus lockdown, interest in live streaming events increases, with three quarters of consumers now craving live streams of varying events, including music performances and sporting events, according to new research.
As more countries across the world impose lockdown restrictions to fight the spread on the Coronavirus, how is consumer sentiment towards brands and advertising changing? New research from Global Web Index looks at key markets across the world to uncover why people expect brands to help more and advertise less.
Disney has gone live in the UK and western Europe as streaming and TV viewing surges with coronavirus keeping millions of people at home.
A YouTube livestream hosted by fitness coach Joe Wicks attracted nearly one million simultaneous views this morning, as School children around the UK began their first day of home study due the Cornavirus.
Netflix in 2019 launched about nine times as much original programming as its chief video-streaming rival Amazon, reflecting the divergent business models of the two companies.
eMarketer has cut its outlook for global ad spending, after decreasing its ad spending forecast in China by more than 6%.
Netflix and YouTube are reducing streaming quality in Europe to prevent the internet collapsing under the strain of usage due to the coronavirus pandemic.
MG Motor UK has become the first automotive manufacturer to champion in-game advertising in real-time, advertising on DiRT Rally 2.0 with Bidstack.
Scotland-based pet wellness brand, Bella & Duke, has appointed performance marketing agency 360 OM to run its PPC campaigns across a multi-million paid search account.
