Marketing budgets drop at fastest rate since last recession amid Covid-19 crisis

Apr 22, 2020 | Ad tech, Ads, Clothing, Content, Content marketing, CPG, Digital marketing skills, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing, FMCG digital marketing food and beverages, Healthcare, Marketing through gaming, Marketing transformation, Motoring, Online advertising, Online video, Paid search, Programmatic, Search Engine Optimization, Skills, Social media, Transformation, UK, UK digital marketing, Viral and buyrals

The coronavirus pandemic has led to cuts to all forms of marketing activity in the UK, dropping 6.1% overall, but marketers are being urged to think twice before pulling spend, according to the latest IPA Bellwether report.

How the Coronavirus has (and has not) affected marketing spending

Mar 20, 2020 | Ad tech, China, Clothing, Content marketing, CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing, FMCG digital marketing food and beverages, France, Germany, Healthcare, Instagram, Marketing transformation, Motoring, Online advertising, Online video, Paid search, Search Engine Optimization, Social media, UK, USA, WhatsApp

eMarketer has cut its outlook for global ad spending, after decreasing its ad spending forecast in China by more than 6%.

Fighting keyword censorship: Mindshare and Skyy Vodka pilot LGBTQ friendly ad marketplace

Feb 28, 2020 | Ad tech, Content marketing, CPG, FMCG digital marketing, FMCG digital marketing food and beverages, Marketing transformation, Online advertising, Paid search, Programmatic, Search Engine Optimization, UK, USA

Mindshare is developing a private marketplace in the US and UK, an initiative to help LGBTQ media titles win a greater share of advertising investment, with Skyy Vodka one of the first clients to sign up.

UK online adspend ‘now accounts for 3 in every 5 pounds spent’

Jan 30, 2020 | Ad tech, Clothing, Content marketing, CPG, Digital marketing skills, E-commerce and E-retailing, Email marketing, FMCG digital marketing, FMCG digital marketing food and beverages, Healthcare, Instagram, IoT, Marketing through gaming, Marketing transformation, Mobile, Mobile, Motoring, Online advertising, Online video, Paid search, Programmatic, Search engine marketing, Search Engine Optimization, Skills, Social media, UK, UK digital marketing, Viral and buyrals

UK adspend rose 5.6% year-on-year to reach £5.97bn in Q3 2019, 0.8 percentage points ahead of forecast, according to new research Warc and the Ad Association.

Media industry trends for 2020: Collaboration culture, remote working and voice assistants for everything

Jan 22, 2020 | Ad tech, Ads, Artificial intelligence, Content, Content marketing, Marketing transformation, Online advertising, Online video, Paid search, Programmatic, Search Engine Optimization, Skills, Social media

Andy Wilson, Head of Media, Dropbox, shares his insights about the state of the European media industry and how technology is fundamentally shifting the way professionals collaborate and communicate.

UK marketing budgets see ‘modest growth’ with year of Brexit uncertainty ahead

Jan 15, 2020 | Ad tech, Ads, Content marketing, Email marketing, FMCG digital marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Paid search, Programmatic, Search engine marketing, Search Engine Optimization, UK, UK digital marketing, Video, Viral, Viral and buyrals

The fourth quarter of 2019 saw UK marketing budgets saw a small return to growth after a stagnant period, according to new data.