Australia’s biggest buyout: Jack Dorsey’s Square buys Afterpay
Financial payments firm Square has bought Australian buy now, pay later; firm AfterPay for $29bn, as the company looks build out its global payments empire.
Reddit ad expansion: Australia
Following Reddit’s successful market entries in Canada and the UK, account teams and a dedicated office launched in Australia as the social network expands. There’s locally-based Community and Engineering staff, too, as part of the push for local brand partnerships. Reddit communities are loyal and passionate – yet mostly overlooked by brands.
Global ad spend trends: 12.6% increase as countries recover from pandemic
Global advertising spend is on course for 12.6% growth this year to reach $665bn, an upgrade from 6.7% initially projected, as the global ad market rebounds strongly from the COVID-19 downturn of last year, according to new research.
Facebook restores Australia news after government amends licensing law
Facebook is to restore news to Australian pages on its platform after the government agreed to change its landmark media bargaining code that would force the social network and Google to pay for displaying news content.
Facebook blocks Australian users from viewing or sharing news in legal row
Facebook has blocked Australian media organisations and users from sharing news content on the platform, following a row between tech firms and the Australian government over licensing payments.
Google threatens to quit Australia search market
Google has threatened to remove its search engine from Australia over the nation’s attempt to make the tech giant share royalties with news publishers.
Australian digital adpend bounces back
Australian Online ad spend across general display, search and classified all rose significantly in the third quarter, as the country reels from the impact of the Covid-10 pandemic.
Google warns Australian tech tax law would put search and YouTube at risk
Google is opposing an Australian law forcing tech giants to pay local news outlets, warning it could threaten search services in the country.
Advertising in a lockdown: What consumers expect from brands during the Covid outbreak
As more countries across the world impose lockdown restrictions to fight the spread on the Coronavirus, how is consumer sentiment towards brands and advertising changing? New research from Global Web Index looks at key markets across the world to uncover why people expect brands to help more and advertise less.
Bark expands service marketplace to Australia, New Zealand and Singapore
Online services marketplace Bark is launching into three new global markets: Australia, New Zealand and Singapore, further expanding its global presence to eight markets.
Unmasked: Google forced to reveal author of bad dentist review
Sometimes the customer isn’t always right, especially when it comes to leaving fake reviews. In a landmark ruling, an Australian court has granted a Melbourne dentist an order which forces tech giant Google to reveal the identification of an anonymous online reviewer.
Burger King removes ‘racist’ chopsticks ad after social media outcry
Fast food chain Burger King has been forced to remove an advert in New Zealand after it was branded ‘racist’.
The rise of voice: 22% speaking to their video devices
Over one fifth (22%) of internet users across four markets – the US, UK, Australia and India – use the available voice-command features to operate their TV and video devices, with another 30% planning to do more in the future, according to new research.
Viral of the year: Tourism Australia creates spoof Crocodile Dundee sequel
It was casting choice that baffled the world: US comedy favourite Danny McBride playing the son of Mick “Crocodile” Dundee in a reboot of that the iconic 80’s film. But it was all an elaborate hoax to promote Australian Toursim.
Adform expands into Asia pacific
Ad tech firm Adform has expanded its presence in China, Australia, and Dubai, with additional regional growth planned in the near future.
Huawei and ZTE 5G technology banned in Australia
China’s Huawei and ZTE have been banned from providing 5G technology equipment to Australia, citing national security concerns.
Data Protection Officer: Hiring rush as the GDPR deadline approaches
Data protection vacancies have increased by four times the UK average, with 25% of jobs advertised in 2018, according to new research.
The impact of AI: which countries will win and lose from machine learning?
Australia will fare best from the rise of machine learning, while UK will lose out the most, According to a new study looking into the impact of AI until the year 2030.
