Jul 13, 2021 | Ad tech, Australia and New Zealand, Brazil, China, Content marketing, FMCG digital marketing, FMCG digital marketing food and beverages, France, Germany, Latin America, Marketing transformation, Mobile, Online advertising, Online video, Russia, Search Engine Optimization, South Africa, UK, USA
Global advertising spend is on course for 12.6% growth this year to reach $665bn, an upgrade from 6.7% initially projected, as the global ad market rebounds strongly from the COVID-19 downturn of last year, according to new research.
Feb 23, 2021 | Content marketing, Latin America, Online video
Spotify is launching in 85 new markets, including areas in Africa, Asia, Europe, Latin America and the Caribbean, reaching a further billion people.
Feb 17, 2020 | Brazil, China, E-commerce and E-retailing, India, Latin America, Mobile
Global app install ad spend is set to reach $118 billion in 2022 as millions of people in the developing world come online, according to new research.
Apr 9, 2019 | Ads, Argentina, Brazil, Chile, Latin America
Globo, the largest Latin American producer of exclusive, multigenre and multiplatform content has released it’s brand book to the public, in an online interactive format, outlining their updated brand values in a bid to be at the forefront of transparency among media brands.
Jun 25, 2018 | Latin America, Mobile, Search engine marketing
MyLine, a project by MullenLowe SSP3 in Bogota that gave people in remote areas access to online services using a landline, has won the Innovation Lions Grand Prix at Cannes.
Jun 1, 2018 | China, Content marketing, CPG, Digital marketing skills, E-commerce and E-retailing, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, France, Germany, Latin America, Marketing through gaming, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, UK, USA, Viral and buyrals, WhatsApp
There’s a “privacy paradox” surrounding data collection for profit, where data needs to be used to enrich people’s experiences without betraying their trust, according to the annual report from digital guru Mary Meeker.
Jul 4, 2017 | Latin America, Mexico, Online advertising
Performance marketing firm TradeTracker is continuing its expansion and growth phase with new operations in Mexico. The move marks its entry into Latin-American countries and a new office is already serving advertisers and affiliates. The expansion means that...
Feb 14, 2017 | Argentina, Brazil, Chile, Colombia, CPG, FMCG digital marketing food and beverages, Latin America, Mexico, Peru
Brazilian beer Skol is the most valuable brand in Latin America for the second year running, but there has been a 22% decline in total brand value since 2015, according to new research. The fifth annual BrandZ Top 50 Most Valuable Latin American Brands from WPP and...
Feb 9, 2017 | Argentina, Australia and New Zealand, Brazil, Chile, China, Colombia, Content marketing, France, Germany, India, Latin America, Mexico, Mobile, Online advertising, Philippines, Russia, Social media, South Africa, Twitter marketing, UK, USA
Internet usage grew slightly faster than it did in 2015, while social media users more than doubled in a year, spurred on by mobile, according to a comprehensive global report from We Are Social. 2017 Digital Yearbook from We Are Social Singapore The report also found...
Sep 23, 2016 | Australia and New Zealand, Brazil, China, France, Germany, India, Latin America, Mobile, Russia, UK, USA
Mobile advertising growth continues to accelerate and increased 68.2% to €37bn ($49bn) in 2015 from €22bn ($29bn) in 2014, driven by a mobile first consumer world and improving marketing technologies, according to new research. The findings, from IAB Europe and IHS...
Sep 9, 2016 | Argentina, Brazil, China, Content marketing, E-commerce and E-retailing, Facebook marketing, France, Germany, India, Latin America, Marketing through gaming, Mexico, Mobile, Online advertising, Online video, Russia, Search engine marketing, Social media, South Africa, Twitter marketing, UK, Viral and buyrals, WhatsApp
There is a positive outlook for the global advertising market in 2016, set to continue in 2017 powered by the ongoing growth of Digital, according to new research. The study, from Carat, is based on data received from 59 markets across the Americas, Asia Pacific and...
Aug 23, 2016 | Argentina, Australia and New Zealand, Brazil, Chile, China, France, Germany, India, Latin America, Mexico, Mobile, Russia, South Africa, UK, USA
New connected consumers in emerging markets, especially rural China, continued to drive smartphone growth in 2Q16, according to new research. Analysis of the latest smartphone sales trends has prompted GfK to upgrade its forecast for the year. Full year global...
Jun 2, 2016 | China, Content marketing, CPG, Digital marketing skills, E-commerce and E-retailing, Facebook marketing, India, Latin America, Marketing through gaming, Mobile, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing, USA, Viral and buyrals, WhatsApp
Internet users are talking to their phones much more, meaning that brands need to prepare for a hands-free future in digital, according to the annual report from digital guru Mary Meeker. Every year, Meeker’s State of the Internet presentation is used as an industry...
May 24, 2016 | Brazil, Latin America, Mobile
Brazilians are the most active demographic in terms of both usage and engagement, while the UK leads the world for shopping app use, according to new research. The study, from ad platform Cheetah Mobile, looked at global app usage. Global general findings •...
May 5, 2016 | Latin America, Online advertising
Kantar Media and comScore have announced the latest development in their global strategic alliance, with a series of cross-platform solutions will soon be unveiled in Latin America. The move follows partnership activity already conducted in Spain, Netherlands and the...
Mar 7, 2016 | Australia and New Zealand, Brazil, China, France, Germany, India, Latin America, UK, USA
Smartphone growth acceleration in China drives demand, but turmoil in Brazil has lead to declining smartphone sales in Latin America, according to new global research. Global smartphone demand hit 368m units in Q4 2015, up 14 percent quarter-on-quarter and up six...
Feb 1, 2016 | Latin America, WhatsApp
WhatsApp usage is highest in Latin America, while the chat app struggles in North America, where stable-mate Facebook Messenger leads the way, according to new research. The research, from Global Web Index, indicates that WhatsApp has already made substantial progress...
Dec 7, 2015 | Brazil, China, India, Latin America, Mobile, Online advertising
TV ad spend will be overtaken by the internet in 2018, declining for the next few years from 38% to 34.8%, according to new research. ZenithOptimedia’s forecasts programmatic advertising will account for 60% of digital display in 2016, Internet advertising overtaking...
Nov 5, 2015 | Brazil, Latin America
Méliuz and Pepper have joined forces to launch Pelando.com.br, Brazils first social commerce platform Pelando lets shoppers to discuss and vote on special offers, deals, freebies and promotions, helping them discover the best price for specific products in a quick and...
Sep 23, 2015 | Australia and New Zealand, Latin America, Online advertising
By the end of 2015 in the US, Programmatic transactions will account for 52% of non-search digital advertising spend, with growth set for 20% a year, according to new research. The data, from media network Carat, forecasts an accelerated global ad spend growth in 2016...
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