Mar 6, 2020 | Content marketing, Online advertising, Online video, UK, Viral and buyrals
Three’s biggest ever ad campaign aims to be the antidote to winter blues and bleak forecasts with an optimistic glimpse into Britain’s 5G-powered future, complete with holographic Lewis Capaldi and VR space battles.
Mar 5, 2020 | Brazil, Content marketing, Online advertising, Social media, Twitter marketing
Twitter has begun testing “fleets,” tweets that self-destruct after 24 hours, a format first popularised by Snapchat’s Stories and later Instagram.
Mar 5, 2020 | China, Mobile, Regulation, Social media
WeChat, one of China’s most popular social media apps, started to censor messages about the coronavirus a week before officials acknowledged the virus, according to new research.
Mar 4, 2020 | Content marketing, CPG, FMCG digital marketing, FMCG digital marketing food and beverages, Online advertising, Social media, Twitter marketing, UK, UK digital marketing, Viral and buyrals
Chocolate bar brand Snickers has apologised after sending out a tweet this week comparing Welsh place names to ‘someone sitting on a keyboard’.
Mar 4, 2020 | Ad tech, Online advertising, UK
Marketing technology firm Merkle has opened a dedicated office in Aberdeen to support the city’s economic growth.
Mar 3, 2020 | Content marketing, Online advertising, Online video, UK, Viral and buyrals
MediaCom UK’s The Entertainment Division (TED) has partnered with theatre and arts marketing company Luke Shires Marketing (LSM).
Feb 28, 2020 | Ad tech, Content marketing, CPG, FMCG digital marketing, FMCG digital marketing food and beverages, Marketing transformation, Online advertising, Paid search, Programmatic, Search Engine Optimization, UK, USA
Mindshare is developing a private marketplace in the US and UK, an initiative to help LGBTQ media titles win a greater share of advertising investment, with Skyy Vodka one of the first clients to sign up.
Feb 28, 2020 | Ad tech, AR, Clothing, Content marketing, CPG, E-commerce and E-retailing, Marketing transformation, Mobile, Online advertising, UK
Michael Valdsgaard, former head of digital transformation at IKEA, has used his keynote speech at Retail Without Borders to launch his latest venture: a high-tech immersive commerce solution provider, London Dynamics.
Feb 27, 2020 | AR, China, Marketing transformation, Mobile, Social media, UK
Social video app TikTok is forecast to surpass 10 million users in the UK by 2021, representing more than 1 in 5 Brits, according to new research.
Feb 27, 2020 | China, Mobile, Mobile, UK
News UK has integrated its content apps with Huawei to give consumers three exclusive features on the mobile giant’s AppGallery store.
Feb 26, 2020 | Ad tech, South Africa
The number of tech hubs across Africa has grown by nearly 50% in the past year alone, with Mauritius, Kenya and South Africa home to some of the best cities fro start-ups on the continent.
Feb 26, 2020 | Email marketing, Mobile, UK
Mature people aged 45 and over are more likely to want to respond to an email ad by buying instore rather than online, according to new research.
Feb 25, 2020 | CPG, E-commerce and E-retailing, IoT, Marketing transformation, USA
Amazon has launched its first Amazon-branded supermarket called Go Grocery, located in the online retail giant’s home city of Seattle.
Feb 24, 2020 | China, Email marketing, Germany, USA
Even though we get less spam, such emails are still a major threat to internet users. Spam often contains not only commercial information but also links that lead to phishing or malware sites. And spamming techniques keep constantly evolving.
Feb 21, 2020 | E-commerce and E-retailing, UK
After a surprisingly strong Christmas sales period, retailer hopes of a continuation of such growth into 2020 were dashed in January, with online retail sales growth dropping back to -0.4% Year-on-Year (YoY), according to new data.
Feb 21, 2020 | Content marketing, CPG, FMCG digital marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Social media, UK, USA, Viral and buyrals
Burger King’s latest ad campaign takes the bold step of showing its signature burger decaying in a time-lapse video to showcase its removal of artificial preservatives.
Feb 21, 2020 | E-commerce and E-retailing, Online advertising, Paid search, UK
Amazon.co.uk is the most visible¹ website overall in Google’s UK page one results when people search for consumer electronics topics such as computers, laptops, video and mobile phones according to a new study by Searchmetrics.
Feb 21, 2020 | Ad tech, France, Germany, UK
Tying TV to business outcomes is a high priority across Europe, with advertisers tracking an average of 5 KPIs, according to a new pan-European study.
Feb 20, 2020 | Ad tech, Content marketing, Online advertising, Online video, Regulation, Search Engine Optimization, UK, USA
Google is reportedly planning to move accounts of its British users to a US jurisdiction, opening up the sensitive information of tens of millions of Brits to UK authorities.
Feb 18, 2020 | Ad tech, E-commerce and E-retailing, Online advertising, UK
Home improvement store Homebase has appointed cloud-based digital marketing provider Mapp as the UK retail brand seeks to realign its marketing efforts amid company-wide restructuring.