Apr 9, 2020 | Ad tech, Clothing, Content marketing, CPG, E-commerce and E-retailing, FMCG digital marketing, FMCG digital marketing food and beverages, Healthcare, Marketing transformation, Mobile, Online advertising, Online video, Social, Social media, UK, Viral and buyrals
Almost half (42%) of UK consumers want ads to make them feel more informed during the COVID-19 pandemic, but only 5% of Brits would like brands to pause their advertising altogether, according to new research.
Apr 2, 2020 | Ad tech, Clothing, Content marketing, CPG, Email marketing, Facebook marketing, FMCG digital marketing, FMCG digital marketing food and beverages, Healthcare, Online advertising, Online video, Paid search, Search Engine Optimization, UK
People in the UK are seeking clear, no-nonsense advice and support from public institutions and brands during the Covid-19 lockdown, according to new research.
Apr 2, 2020 | FMCG digital marketing, FMCG digital marketing food and beverages, UK
Due to the outbreak of coronavirus, many people are trying online services for the first time – video calling shows the largest uptick, with 18% of consumers trying this for the first time, ahead of online shopping (9%) and watching catch-up TV (9%), according to new research.
Mar 27, 2020 | Ad tech, Content marketing, E-commerce and E-retailing, FMCG digital marketing, FMCG digital marketing food and beverages, Marketing Case Studies, Mobile, Online advertising, Programmatic
How do you keep raising engagement? Not everyone responds positively to the same ad content, so Nestlé tested out different approaches. For Nescafe campaigns in Turkey they tested content that adapted to the viewer’s preferences, in real time. This case study looks at how the coffee brand increased engagement through an on-pack competition combined with smart programmatic display marketing.
Mar 20, 2020 | Ad tech, China, Clothing, Content marketing, CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing, FMCG digital marketing food and beverages, France, Germany, Healthcare, Instagram, Marketing transformation, Motoring, Online advertising, Online video, Paid search, Search Engine Optimization, Social media, UK, USA, WhatsApp
eMarketer has cut its outlook for global ad spending, after decreasing its ad spending forecast in China by more than 6%.
Mar 20, 2020 | Clothing, CPG, E-commerce and E-retailing, FMCG digital marketing, FMCG digital marketing food and beverages, Instagram, Social media
Despite the rising popularity of influencer marketing as a sales channel by retailers and brands – with spend on influencer marketing growing 83% year-on-year in 2019, according to new research.
Mar 20, 2020 | FMCG digital marketing, FMCG digital marketing food and beverages, Paid search, Search Engine Optimization, UK
Scotland-based pet wellness brand, Bella & Duke, has appointed performance marketing agency 360 OM to run its PPC campaigns across a multi-million paid search account.
Mar 19, 2020 | Content marketing, FMCG digital marketing, FMCG digital marketing food and beverages, Online advertising, Online video
John West, has launched its ‘Get Yourself Shipshape’ campaign for 2020 to encourage and inspire healthy, active lifestyles across the nation.
Mar 16, 2020 | E-commerce and E-retailing, FMCG digital marketing, FMCG digital marketing food and beverages, IoT, Marketing transformation, USA
Amazon is to launch a new business line that sells the technology behind its cashier-less convenience stores to other retailers.
Mar 10, 2020 | Content marketing, FMCG digital marketing, FMCG digital marketing food and beverages, Online advertising
A third of customers (34%) are demanding more tailored and alternative benefits for their loyalty instead of points – the strongest appeal coming from Millennials and Centennials, according to new research.
Mar 6, 2020 | FMCG digital marketing food and beverages, Social media
Business students at Northumbria University have won this year’s Greggs Marketing Challenge with a cheeky pitch to develop a “naked bake” campaign inspired by the growing appetite for healthy eating.
Mar 4, 2020 | Content marketing, CPG, FMCG digital marketing, FMCG digital marketing food and beverages, Online advertising, Social media, Twitter marketing, UK, UK digital marketing, Viral and buyrals
Chocolate bar brand Snickers has apologised after sending out a tweet this week comparing Welsh place names to ‘someone sitting on a keyboard’.
Feb 28, 2020 | Ad tech, Content marketing, CPG, FMCG digital marketing, FMCG digital marketing food and beverages, Marketing transformation, Online advertising, Paid search, Programmatic, Search Engine Optimization, UK, USA
Mindshare is developing a private marketplace in the US and UK, an initiative to help LGBTQ media titles win a greater share of advertising investment, with Skyy Vodka one of the first clients to sign up.
Feb 27, 2020 | Ad tech, E-commerce and E-retailing, FMCG digital marketing, FMCG digital marketing food and beverages, Marketing Case Studies, Online advertising, Programmatic
How do you drive more traffic to your brand site? San Pellegrino delivered 90,000 extra visits to its website through display ads tailored to specific audiences. This case study looks at how San Pellegrino achieved a 10% increase in click-throughs with a 14% lower spend than previous campaigns.
Feb 21, 2020 | Content marketing, CPG, FMCG digital marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Social media, UK, USA, Viral and buyrals
Burger King’s latest ad campaign takes the bold step of showing its signature burger decaying in a time-lapse video to showcase its removal of artificial preservatives.
Feb 4, 2020 | Ad tech, Clothing, Content marketing, CPG, E-commerce and E-retailing, FMCG digital marketing, FMCG digital marketing food and beverages, Healthcare, Instagram, Mobile, Online advertising, Online video, Social media, USA, Video, Viral, Viral and buyrals, WhatsApp
Mountain Dew, Avocados From Mexico and Rocket Mortgage were the top Super Bowl ads in terms of emotional impact, according to new research.
Feb 4, 2020 | Ad tech, Artificial intelligence, Content marketing, CPG, E-commerce and E-retailing, FMCG digital marketing, FMCG digital marketing food and beverages, IoT, Marketing transformation, Mobile, Online advertising, Online video, Skills, VR
As we enter 2020, what are the top priorities transformation for global companies? New research identifies the key areas to focus on.
Feb 3, 2020 | Ad tech, Ads, Content marketing, FMCG digital marketing, FMCG digital marketing food and beverages, Instagram, Mobile, Mobile, Online advertising, Online video, Social, Video, Viral, WhatsApp
The Super Bowl is not only one of the biggest sporting events of the year, it’s also one of the biggest ad events, with brands battling for both TV viewers and social media clicks. We take a look at yesterday’s big game to pick the best (and worst) ads of the night.
Jan 30, 2020 | Ad tech, Clothing, Content marketing, CPG, Digital marketing skills, E-commerce and E-retailing, Email marketing, FMCG digital marketing, FMCG digital marketing food and beverages, Healthcare, Instagram, IoT, Marketing through gaming, Marketing transformation, Mobile, Mobile, Motoring, Online advertising, Online video, Paid search, Programmatic, Search engine marketing, Search Engine Optimization, Skills, Social media, UK, UK digital marketing, Viral and buyrals
UK adspend rose 5.6% year-on-year to reach £5.97bn in Q3 2019, 0.8 percentage points ahead of forecast, according to new research Warc and the Ad Association.
Jan 23, 2020 | CPG, FMCG digital marketing, FMCG digital marketing food and beverages, Mobile, Mobile, UK
UK based technology start-up Spoon Guru has launched its new Health and Wellness Suite for retailers to help customers discover the right foods for their individual health objectives and dietary needs.
