New ‘swap shop’ marketplace for businesses goes live
Publicize Swap Shop has launched a marketplace for businesses to trade and barter products and services in exchange for their own.
Global digital ad trends: Facebook reaches 2.02bn people with ads worldwide
The number of people that can be reached on Facebook via ads is now 2.02 billion, compared to 970 million on Instagram, 398 million on Snapchat and 386 million on twitter, according to new research.
Case study: Adidas uses Google data insights to create targeted storytelling and more relevant product messages
In a crowded marketplace, Adidas needed a way to stand out from the competition and serve relevant messages to people at crucial points in their purchase decisions. This case study looks at how the sportswear brand used programmatic display ads to tell exactly the right stories to the right people, at the right step in the customer’s journey to maximise sales.
Glam boosts AI and data ad platform with Carbon DMP acquisition
Ad tech firm Glam has bought Carbon DMP to boost AI and data ad management platform for publishers.
Marketing budgets drop at fastest rate since last recession amid Covid-19 crisis
The coronavirus pandemic has led to cuts to all forms of marketing activity in the UK, dropping 6.1% overall, but marketers are being urged to think twice before pulling spend, according to the latest IPA Bellwether report.
Fintech firm Quint picks Mapp for digital marketing push
Cloud-based digital marketing provider Mapp Digital, the has been appointed by fintech company Quint to help it to achieve long term business growth.
People trust ads on news sites ‘4 times more than on social media’ during COVID-19 pandemic
Consumers trust ads placed on news sites 4 times more than on social media websites, highlighting to advertisers the importance of placing ads only on those sites viewed by consumers as a credible source, according to new research.
Keyword advertising: 60% of content containing COVID-related keywords is brand safe- study
Keyword-based safety strategies are unduly denying brands access to vast viable ad inventories during the Covid-19 pandemic, according to new research.
Only 5% of Brits want brands to ‘pause advertising altogether’ during Coronavirus pandemic
Almost half (42%) of UK consumers want ads to make them feel more informed during the COVID-19 pandemic, but only 5% of Brits would like brands to pause their advertising altogether, according to new research.
InfinityQS offers manufacturers production line software for free
To offer its support to the manufacturing community during the coronavirus crisis, InfinityQS has announced it will offer free use of its Quality Intelligence platform, Enact, for three months.
How is online advertising changing during the Covid-19 pandemic?
Advertisers shouldn’t have an all or nothing approach during the Coronavirus outbreak, instead they need to refine the precision of brand safety and communicate more with publishers to use more contextual solutions, according to new research.
The FTSE 100 stocks hit hardest by COVID-19
Travel companies Carnival and easyJet are among those FTSE 100 stocks most affected by the Coronavirus crisis, dropping over 60% in the last three months, with only three stocks actually rising, according to new data.
Airship launches customer journey visualisation tool
Marketing technology firm Airship has launched a new visual tool within its Journeys product that visualises customer engagement.
Nearly half of all US advertisers have stopped campaigns already in progress due Coronavirus
One-third of US advertisers have cancelled at least one campaign before it started in response to the pandemic, according to new research.
UK mobile ad performance ‘exceeds global benchmarks’
Mobile video ads in the UK are ahead of the global average for viewability and time spent, but display ads lag slightly behind, according to new research.
Newspapers could lose £50m in online ads as brands dodge coronavirus articles
UK newspapers are set to lose as much as £50m in online advertising revenue as brands use so-called blacklists to prevent their ads appearing next to stories about coronavirus.
What do locked down Brits want from brands? Helpful info and community support
People in the UK are seeking clear, no-nonsense advice and support from public institutions and brands during the Covid-19 lockdown, according to new research.
Programmatic marketing trends: Media buyers want more direct paths to inventory
Advertisers and agencies want more direct ways to purchase premium inventory as supply path optimisation (SPO), brand safety and transparency issues continue to be a concern, according to new research.
US digital economy outpaces offline as Covid crisis deepens
The US digital economy has been growing at a faster rate in March than the economy as a whole, with COVID-19 significantly influencing online shopping behaviours, according to new research.
Rubicon Project finalises merger with Telaria to boost sell side ad platform
Rubicon Project has closed its previously announced merger with Telaria, creating what it claims to be the world’s largest independent sell-side advertising platform.
