Case study: Nescafe optimises on-pack competition to boost engagement

Mar 27, 2020 | Ad tech, Content marketing, E-commerce and E-retailing, FMCG digital marketing, FMCG digital marketing food and beverages, Marketing Case Studies, Mobile, Online advertising, Programmatic

How do you keep raising engagement? Not everyone responds positively to the same ad content, so Nestlé tested out different approaches. For Nescafe campaigns in Turkey they tested content that adapted to the viewer’s preferences, in real time. This case study looks at how the coffee brand increased engagement through an on-pack competition combined with smart programmatic display marketing.

Advertising in a lockdown: What consumers expect from brands during the Covid outbreak

Mar 24, 2020 | Ad tech, Australia and New Zealand, Brazil, China, Content marketing, France, Germany, India, Online advertising, Paid search, Peru, South Africa, UK, USA

As more countries across the world impose lockdown restrictions to fight the spread on the Coronavirus, how is consumer sentiment towards brands and advertising changing? New research from Global Web Index looks at key markets across the world to uncover why people expect brands to help more and advertise less.

How the Coronavirus has (and has not) affected marketing spending

Mar 20, 2020 | Ad tech, China, Clothing, Content marketing, CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing, FMCG digital marketing food and beverages, France, Germany, Healthcare, Instagram, Marketing transformation, Motoring, Online advertising, Online video, Paid search, Search Engine Optimization, Social media, UK, USA, WhatsApp

eMarketer has cut its outlook for global ad spending, after decreasing its ad spending forecast in China by more than 6%.