Do contextual ads work? Neuroanalytic study proves they are more memorable
Ads with the most contextual relevance got 43% more neural engagement and 2.2 times better ad recall from viewers, according to a new study.
Microsoft buys Affirmed Networks to boost 5G
Microsoft has bought Affirmed Networks, a company that provides networking solutions for telecom operators, with a ficus in 5G and edge computing.
Case study: Nescafe optimises on-pack competition to boost engagement
How do you keep raising engagement? Not everyone responds positively to the same ad content, so Nestlé tested out different approaches. For Nescafe campaigns in Turkey they tested content that adapted to the viewer’s preferences, in real time. This case study looks at how the coffee brand increased engagement through an on-pack competition combined with smart programmatic display marketing.
Facebook traffic surges during lockdown (but ad business takes a hit)
Facebook has seen a surge in usage since the coronavirus lockdowns, but the increases are concentrated on its private messaging and video calling, which it doesn’t monetize, and its ad business is suffering in countries hit hardest by COVID-19.
Advertising in a lockdown: What consumers expect from brands during the Covid outbreak
As more countries across the world impose lockdown restrictions to fight the spread on the Coronavirus, how is consumer sentiment towards brands and advertising changing? New research from Global Web Index looks at key markets across the world to uncover why people expect brands to help more and advertise less.
Disguised ads and hidden opt-outs: Are brands breaking the law with their dark UX patterns?
A staggering 93% of people think that brands that are deliberately misleading their customers online should face harsher penalties and that the practice should be made illegal.
How the Coronavirus has (and has not) affected marketing spending
eMarketer has cut its outlook for global ad spending, after decreasing its ad spending forecast in China by more than 6%.
UK’s B2B marketing professionals in Covid-19 lockdown
The UK’s B2B marketing community has revealed that it is experiencing a great deal of turbulence as a result of Covid-19.
UK pet wellness brand appoints 360OM for paid search drive
Scotland-based pet wellness brand, Bella & Duke, has appointed performance marketing agency 360 OM to run its PPC campaigns across a multi-million paid search account.
Eve Online players get personalised video updates
Popular online multiplayer game EVE Online was forced to cancel its annual fanfest last month – but makers CCP Games are using personalised video to engage its audience and create a social buzz.
Tena talks sex in #Ageless campaign
Tena’s new #Ageless campaign talks sex to challenge perceptions of ageing and incontinence
Auto Trader launches ‘Eau De Car’ campaign
Auto Trader is launching its latest New Car marketing campaign centred around the smell of success, with a creative designed to get people talking.
Criteo boosts traffic generation for clients with new tool
Ad tech firm Criteo has launched a marketing solution for traffic generation, which helps advertisers connect with new audiences to drive engagement and increased website traffic.
Inskin expands global footprint with new Amsterdam presence
Inskin Media has announced the opening of a new office in Amsterdam to support and grow the company’s digital display advertising.
John West promotes healthy lifestyles with campaign to ‘Get Yourself Shipshape’
John West, has launched its ‘Get Yourself Shipshape’ campaign for 2020 to encourage and inspire healthy, active lifestyles across the nation.
Women in ads in 2020: Less stereotyping (but also less feminism)
A new study has revealed that female stereotypes in advertising are declining: only a quarter (28%) of UK women now say they feel pressure from ads to look and act a certain way, compared to 49% in 2017.
Coronavirus hits China ad spending: Total media ad spend cut by 6.2%
Just months after the first case was reported, it is already clear that COVID-19 is having a negative impact on ad spending in China, with forecasts for total media ad spending cut by 6.2%, according to a new report.
Instagram takes on YouTube with IGTV ads
Instagram has revealed plans to sell advertisements in IGTV, its home for longer videos, a bid to compete with YouTube for a larger share of the booming market for online video.
Mobvista revamps mobile ad company under Nativex
Mobile ad tech firm Mobvista is upgrading to a group brand and restructuring its core businesses under the Nativex sub-brand.
TabMo partners VHOOH to boost out-of-home programmatic
Mobile advertising company TabMo has partnered with VIOOH, a global digital out-of-home (DOOH) marketplace with access to JCDecaux’s inventory.
