Amazon is already the first place most US consumers start to research product purchases online. But now a new study shows just how hard Amazon is working to lure searchers away from Google by trying to dominate search engine results when consumers search for products.
January is often considered the month to start a fresh with new year resolutions and sees a significant uptake in health-related products, with Cannabidiol oil (a non- intoxicating product derived from cannabis) proving popular, according to new data.
Google’s parent company Alphabet has published details of its YouTube and cloud business for the first time, as the firm’s traditional search and banner ad businesses continues to slow.
UK adspend rose 5.6% year-on-year to reach £5.97bn in Q3 2019, 0.8 percentage points ahead of forecast, according to new research Warc and the Ad Association.
AppsFlyer has secured $210 Million in Series D funding and has been valued at $1.6bn.
Andy Wilson, Head of Media, Dropbox, shares his insights about the state of the European media industry and how technology is fundamentally shifting the way professionals collaborate and communicate.
The fourth quarter of 2019 saw UK marketing budgets saw a small return to growth after a stagnant period, according to new data.
Sales over the Christmas and Peak Retail period show that the UK has reached ‘mass adoption’ of smart speakers as voice activated technology firmly embeds itself in the lives and habits of consumers – but concerns around data & privacy are increasingly significant.
Fewer than 40% of small businesses have an SEO strategy in place, though an additional 38% plan to have an SEO strategy in the future according to research.
A new UK government report has found tech giants are stifling innovation and reducing choices for consumers, calling for an overhaul of the UK’s competition rules and the creation of a new regulator.
Google marked the 20 year anniversary of Google Search last week to honour the work of the brightest and best search strategists in the industry.
