Global digital ad trends: Facebook reaches 2.02bn people with ads worldwide

Apr 27, 2020 | Ad tech, Content marketing, Facebook marketing, FMCG digital marketing, FMCG digital marketing food and beverages, Marketing transformation, Online advertising, Paid search, Search Engine Optimization, Social, Social media, Twitter marketing

The number of people that can be reached on Facebook via ads is now 2.02 billion, compared to 970 million on Instagram, 398 million on Snapchat and 386 million on twitter, according to new research.

Case study: Adidas uses Google data insights to create targeted storytelling and more relevant product messages

Apr 27, 2020 | Ad tech, Content marketing, E-commerce and E-retailing, FMCG digital marketing, Marketing Case Studies, Online advertising, Online video, Paid search, Programmatic, USA

In a crowded marketplace, Adidas needed a way to stand out from the competition and serve relevant messages to people at crucial points in their purchase decisions. This case study looks at how the sportswear brand used programmatic display ads to tell exactly the right stories to the right people, at the right step in the customer’s journey to maximise sales.

Marketing budgets drop at fastest rate since last recession amid Covid-19 crisis

Apr 22, 2020 | Ad tech, Ads, Clothing, Content, Content marketing, CPG, Digital marketing skills, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing, FMCG digital marketing food and beverages, Healthcare, Marketing through gaming, Marketing transformation, Motoring, Online advertising, Online video, Paid search, Programmatic, Search Engine Optimization, Skills, Social media, Transformation, UK, UK digital marketing, Viral and buyrals

The coronavirus pandemic has led to cuts to all forms of marketing activity in the UK, dropping 6.1% overall, but marketers are being urged to think twice before pulling spend, according to the latest IPA Bellwether report.

Advertising in a lockdown: What consumers expect from brands during the Covid outbreak

Mar 24, 2020 | Ad tech, Australia and New Zealand, Brazil, China, Content marketing, France, Germany, India, Online advertising, Paid search, Peru, South Africa, UK, USA

As more countries across the world impose lockdown restrictions to fight the spread on the Coronavirus, how is consumer sentiment towards brands and advertising changing? New research from Global Web Index looks at key markets across the world to uncover why people expect brands to help more and advertise less.

How the Coronavirus has (and has not) affected marketing spending

Mar 20, 2020 | Ad tech, China, Clothing, Content marketing, CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing, FMCG digital marketing food and beverages, France, Germany, Healthcare, Instagram, Marketing transformation, Motoring, Online advertising, Online video, Paid search, Search Engine Optimization, Social media, UK, USA, WhatsApp

eMarketer has cut its outlook for global ad spending, after decreasing its ad spending forecast in China by more than 6%.

Fighting keyword censorship: Mindshare and Skyy Vodka pilot LGBTQ friendly ad marketplace

Feb 28, 2020 | Ad tech, Content marketing, CPG, FMCG digital marketing, FMCG digital marketing food and beverages, Marketing transformation, Online advertising, Paid search, Programmatic, Search Engine Optimization, UK, USA

Mindshare is developing a private marketplace in the US and UK, an initiative to help LGBTQ media titles win a greater share of advertising investment, with Skyy Vodka one of the first clients to sign up.